L'Oréal Germany
Johannstrasse 1 in,
Dusseldorf, 40476,
Germany
Dusseldorf, 40476,
Germany
49 211 437801
Consumer Packaged Goods
L'Oréal Germany Technographics
L'Oréal Germany Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by L'Oréal Germany and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 L'Oréal Germany employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that L'Oréal Germany has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Benify Benefits for Benefits Administration in 2018, SAP Concur Travel for Travel Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems L'Oréal Germany is running and its propensity to invest more and deepen its relationship with SAP , Benify , Benifex or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing L'Oréal Germany revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for L'Oréal Germany intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
L'Oréal Germany Tech Stack and Enterprise Applications
L'Oréal Germany ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2021 |
In 2019, L'Oréal Germany implemented SAP S/4 HANA as part of the Group NEO Program, replacing SAP ERP ECC 6.0 and focusing on core ERP Financial functions. This L'Oréal Germany SAP S/4 HANA ERP Financial implementation targeted accounts receivable and credit management business functions within the Order to Cash financial flow.
SAP S/4 HANA was configured to centralize the financial ledger, accounts receivable workflows, and credit management controls while harmonizing customer master data and credit rule definitions. The implementation included mapping approval workflows and credit checks into the ERP Financial configuration and framing BI reporting requirements tied to Order to Cash operations.
Operational coverage was directed at country finance and Order to Cash teams within the Group program, with explicit emphasis on preserving critical local process requirements while driving harmonization across national operations. The Supply Chain Program Manager also acted as Business Intelligence Champion, gathering needs from each country process to define standardized reports for country management and Group métier leaders.
Governance and rollout activities centered on design, implementation, and end user training for accounts receivable and credit management workflows, with coaching to ensure adoption of standardized processes and reporting. Reporting deliverables were scoped to support both local decision making and group governance for Accounts Receivable and credit management under SAP S/4 HANA.
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Expense Management | ERP |
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2012 | 2012 |
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L'Oréal Germany HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benify | Legacy | Benify Benefits | Benefits Administration | HCM | n/a | 2018 | 2018 |
In 2018 L'Oréal Germany implemented Benify Benefits under the My HR Rewards brand, deploying a Benefits Administration platform to centralize employee rewards and self-service HR functionality. Benify Benefits was positioned to present total rewards in a single interface and to provide personalized access to benefit options for L'Oréal Germany employees.
The My HR Rewards implementation included core capabilities for bonus program participation, childcare arrangements, vacation day management, and payslip access, along with a dedicated Share and Care program for childcare and healthcare. The platform also delivered digital onboarding workflows and a digital FAQ center, establishing a consolidated employee touchpoint for benefits enrollment, total rewards visibility, and basic HR case handling.
Operationally the deployment gathered multiple HR processes into one system for L'Oréal Germany, making Benify Benefits the primary employee-facing benefits administration surface for the country organization and its approximately 2,500 employees. Benify worked with L'Oréal Germany to configure the My HR Rewards experience, mapping reward program content and self-service forms into the Benefits Administration platform to create individualized employee experiences.
Governance and rollout emphasized consolidation of reward program communications and centralized access to HR resources, with the benefits administration solution recognized externally when L'Oréal Germany won the European HR Excellence Award in Berlin one year after launch. The award acknowledged the platform for displaying reward programs and employee benefits in a clear and simple way.
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Benefits Administration | HCM |
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2019 | 2019 |
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L'Oréal Germany ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, L'Oréal Germany implemented SAP Concur Travel as its Travel Management solution. The engagement is associated with Travel Management and placed SAP Concur Travel into operational use for expense and travel workflows across the DACH footprint, with explicit local administration for Austria and Germany.
SAP Concur Travel was configured to manage travel bookings and expense reporting, with functional emphasis on travel expense management, masterdata stewardship, and expense reporting. Configuration work focused on workflow orchestration for expense approvals and reporting structures that support month end, quarter end, and year end accounting processes under IFRS and UGB, reflecting the accounting organization’s requirements.
Operational governance for SAP Concur Travel was held at the regional level, with the Head of Accounting for L’Oréal Austria acting as Travel Expense Manager DACH and Local Admin for the Concur tool. The implementation therefore centralized Travel Management operations and masterdata control under finance and accounting, aligning travel expense handling, reporting, and consolidation responsibilities with the company’s accounting and reporting function.
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L'Oréal Germany Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2019 | 2019 |
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L'Oréal Germany Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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L'Oréal Germany CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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L'Oréal Germany ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2024 | 2024 |
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L'Oréal Germany PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2022 | 2022 |
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L'Oréal Germany TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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L'Oréal Germany PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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L'Oréal Germany IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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L'Oréal Germany CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at L'Oréal Germany
| First Name | Last Name | Title | Function | Department | Phone | |
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Tax Director Germany & Austria | Director | Finance | |
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HRIS Director | Director | HR | |
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Apps Being Evaluated by L'Oréal Germany Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from L'Oréal Germany IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the L'Oréal Germany digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD L'Oréal Germany Technographics
L'Oréal Germany is a Consumer Packaged Goods organization based in Germany,
with around 2500 employees and annual revenues of $1.00 billion.
L'Oréal Germany operates a diverse technology stack with applications such as
SAP S/4 HANA, Benify Benefits and SAP Concur Travel,
covering areas like ERP Financial, Benefits Administration and Travel Management.
L'Oréal Germany has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Benify.
L'Oréal Germany recently adopted applications including
DocuSign eSignature in 2021, Salesforce Sales Cloud in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of L'Oréal Germany’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates L'Oréal Germany’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete L'Oréal Germany technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.