Mumbai, 400025,
India
Loreal India Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Loreal India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Loreal India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Loreal India has purchased the following applications: Matrix Comsec COSEC ATOM for Time Clock (Hardware) in 2019, Algolia Search for Application, Web and Enterprise Search in 2020, Wootag Video Marketing for Marketing Automation in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Loreal India is running and its propensity to invest more and deepen its relationship with Matrix Comsec , Algolia , Vimeo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Loreal India revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Loreal India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Matrix Comsec | Legacy | Matrix Comsec COSEC ATOM | Time Clock (Hardware) | HCM | n/a | 2019 | 2019 |
In 2019, L'Oreal India implemented Matrix Comsec COSEC ATOM for time-attendance and access control at its India facilities, with deployments reported in the Mumbai/India region. The effort is categorized under Time Clock (Hardware), and the implementation targeted improvements in HR attendance tracking and payroll accuracy as stated in source materials, while the specific use of the COSEC ATOM hardware reader is inferred from Matrix Comsec customer listings that identify L'Oreal as a COSEC customer but do not explicitly confirm the model.
The Matrix Comsec COSEC ATOM deployment delivered core time-attendance capture and door access control capabilities consistent with Time Clock (Hardware) solutions, including employee authentication, event logging, and attendance stamping for shift and presence tracking. Functional configuration focused on producing centralized attendance records and access event reports to support HR and security operational workflows.
Operational coverage centered on HR and security teams across Mumbai and other India sites, standardizing attendance capture and access control processes to support payroll processing and policy enforcement. Governance actions emphasized uniform attendance data collection and reporting, with the primary stated outcome of improving HR attendance tracking and payroll accuracy.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2020 | 2020 |
|
|
|
|
|
Video Editing | Content Management |
|
2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wootag | Legacy | Wootag Video Marketing | Marketing Automation | CRM | WaveMaker | 2024 | 2024 |
In 2024, L'Oreal India deployed Wootag Video Marketing within its Marketing Automation portfolio to run an interactive video personalization program. The initiative targeted consumer beauty audiences across India and was executed in partnership with WaveMaker for campaign orchestration and delivery.
The implementation used Wootag Video Marketing's interactive video capabilities and inferred use of Wootag's audience Signals module to capture viewer inputs and map them to product recommendation logic. Configuration focused on interactive elements and decisioning rules to route viewers through personalized content paths and to surface tailored beauty product suggestions.
Operational execution covered consumer marketing and digital campaign operations across India, with WaveMaker coordinating segmentation, content sequencing, and distribution to regional digital channels. The deployment aligned video personalization workflows with existing marketing operations, enabling signal-driven audience targeting and downstream recommendation flows.
Governance was organized around joint campaign orchestration between Wootag and WaveMaker, with marketing oversight over creative variants and signal-to-recommendation mappings. The Scalp Advance interactive video campaign delivered a 7x engagement uplift and a 76% increase in video visibility, illustrating higher audience interaction and improved visibility for personalized video experiences.
|
|
|
|
|
Tag Management | CRM |
|
2018 | 2018 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2013 | 2013 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||