List of Wootag Video Marketing Customers
Since 2010, our global team of researchers has been studying Wootag Video Marketing customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Wootag Video Marketing for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Wootag Video Marketing for Marketing Automation include: Tata Steel, a India based Manufacturing organisation with 75377 employees and revenues of $25.58 billion, L'Oreal India, a India based Consumer Packaged Goods organisation with 1800 employees and revenues of $653.0 million, Ultratech Nathdwara Cement India, a India based Manufacturing organisation with 600 employees and revenues of $205.0 million and many others.
Contact us if you need a completed and verified list of companies using Wootag Video Marketing, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Wootag Video Marketing customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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L'Oreal India | Consumer Packaged Goods | 1800 | $653M | India | Wootag | Wootag Video Marketing | Marketing Automation | 2024 | WaveMaker |
In 2024, L'Oreal India deployed Wootag Video Marketing within its Marketing Automation portfolio to run an interactive video personalization program. The initiative targeted consumer beauty audiences across India and was executed in partnership with WaveMaker for campaign orchestration and delivery.
The implementation used Wootag Video Marketing's interactive video capabilities and inferred use of Wootag's audience Signals module to capture viewer inputs and map them to product recommendation logic. Configuration focused on interactive elements and decisioning rules to route viewers through personalized content paths and to surface tailored beauty product suggestions.
Operational execution covered consumer marketing and digital campaign operations across India, with WaveMaker coordinating segmentation, content sequencing, and distribution to regional digital channels. The deployment aligned video personalization workflows with existing marketing operations, enabling signal-driven audience targeting and downstream recommendation flows.
Governance was organized around joint campaign orchestration between Wootag and WaveMaker, with marketing oversight over creative variants and signal-to-recommendation mappings. The Scalp Advance interactive video campaign delivered a 7x engagement uplift and a 76% increase in video visibility, illustrating higher audience interaction and improved visibility for personalized video experiences.
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Tata Steel | Manufacturing | 75377 | $25.6B | India | Wootag | Wootag Video Marketing | Marketing Automation | 2024 | Mindshare |
In 2024, Tata Steel implemented Wootag Video Marketing under a Marketing Automation deployment to run a contextual-signals video campaign for its TATA TISCON brand. The engagement explicitly used Wootag Video Marketing and positioned the effort as a marketing campaign to increase product relevance and engagement across India.
The implementation centered on the Wootag Intent behavioral audience module, which powered behavioral insights and audience segmentation for video experiences. Campaign configuration included rule based triggers driven by weather and other real world signals to vary video creative and messaging in context, and the Wootag Intent module was used to collect and score user interactions and intent behaviors.
Operational coverage was national, the use case was a marketing and campaign initiative, and Mindshare served as the SI and media execution partner coordinating targeting and campaign delivery across regional teams. Technical orchestration tied the Wootag Video Marketing deployment to media activation and audience targeting workflows managed jointly by Tata Steel marketing, Wootag, and Mindshare.
Governance emphasized centralized campaign orchestration and behavioral audience management to ensure consistent targeting rules and creative variations across sites in India. The deployment used Wootag Video Marketing to apply contextual triggers and behavioral insights, with the stated goal of driving product relevance and engagement.
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Ultratech Nathdwara Cement India | Manufacturing | 600 | $205M | India | Wootag | Wootag Video Marketing | Marketing Automation | 2023 | Xaxis |
In 2023, Ultratech Nathdwara Cement India deployed Wootag Video Marketing under the Marketing Automation category to run an IPL-linked interactive video campaign called Mauka Ek. The initiative was executed in partnership with Wootag and SI/VAR Xaxis, with campaign activity spanning 32 matches across India and leveraging 350 creative variations to drive audience engagement for brand and performance marketing teams.
The implementation centered on Wootag Signals and automation for real-time creative optimization, configuring signal-based triggers to swap and prioritize creative variants during live match windows. Functional capabilities implemented included interactive video delivery, variant orchestration, and rules-driven automation to adapt creative sequencing in real time, consistent with Marketing Automation workflows for campaign orchestration and creative operations.
Operational integration tied Wootag Video Marketing to media execution led by Xaxis, aligning media delivery schedules with Wootag Signals triggers for match-by-match activation. The deployment covered digital marketing and media operations within India, with marketing and media teams operating governance over trigger rules, creative catalogs, and live optimization windows during each match.
Governance emphasized live monitoring and automated decisioning through Wootag Signals, enabling continuous creative optimization during the 32-match run. The campaign outcomes reported in the vendor case study include a 4x uplift in click through rate and a 72.86% video completion rate, demonstrating attention and completion performance tied to the real-time video automation setup.
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