L'Oreal Paris
L'Oreal Paris Technographics
L'Oreal Paris Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by L'Oreal Paris and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85400 L'Oreal Paris employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that L'Oreal Paris has purchased the following applications: Swaven POP for Point Of Sale in 2019, Microsoft 365 for Collaboration in 2021, Salesforce Commerce Cloud for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems L'Oreal Paris is running and its propensity to invest more and deepen its relationship with Swaven , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing L'Oreal Paris revenues, which have grown to $32.17 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for L'Oreal Paris intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
L'Oreal Paris Tech Stack and Enterprise Applications
L'Oreal Paris ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Swaven | Legacy | Swaven POP | Point Of Sale | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019 L'Oreal Paris deployed Swaven POP as a Point Of Sale solution and the implementation is explicitly used on their public website. Swaven POP functions as the point of sale layer for online checkout and order capture, linking web storefront activity to POS-oriented workflows.
Swaven POP was configured to deliver core Point Of Sale capabilities common to the category, including checkout workflow orchestration, payment routing, online order management, and inventory visibility for web sales. The deployment emphasizes e-commerce checkout integration and order fulfillment orchestration, with the e-commerce and retail operations teams responsible for governance, catalog and pricing configuration, and operational monitoring of Swaven POP.
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L'Oreal Paris Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, L'Oreal Paris deployed Microsoft 365 as its cloud Collaboration platform. The presence of Microsoft 365 on the L'Oreal Paris website indicates corporate adoption of Microsoft 365 services for productivity and content workflows beyond standalone desktop Office usage.
The implementation centers on Microsoft 365 core capabilities typical for Collaboration deployments, including Exchange Online for email, SharePoint Online for intranet and document libraries, Microsoft Teams for real-time communication, OneDrive for Business for personal file storage, and the Office application suite for content creation. These functional modules support document collaboration, version control, team channels, and synchronous and asynchronous communication.
Operational architecture follows a cloud-first SaaS tenant model, with identity and access control aligned to Azure Active Directory for single sign-on and role-based access. The site-level evidence of Microsoft 365 assets suggests integration between corporate web properties and Microsoft 365 content services, enabling authenticated access to shared resources and centrally managed collaboration artifacts.
Governance implications for a deployment of this type include tenant administration, SharePoint site and Teams lifecycle policies, data classification and retention settings, and centralized identity governance to enforce access controls across marketing, product, and corporate communications functions. Microsoft 365 is identified explicitly as the Collaboration application supporting these governance and operational controls at L'Oreal Paris.
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L'Oreal Paris eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022 L'Oreal Paris implemented Salesforce Commerce Cloud on their website to deliver eCommerce capabilities. The deployment of Salesforce Commerce Cloud consolidates the brand's digital storefront infrastructure to support direct-to-consumer retail, online merchandising, and customer-facing commerce flows.
The implementation centers on standard eCommerce functional modules including storefront management, catalog and product data management, pricing and promotions configuration, checkout and order capture, and content and personalization tooling. Salesforce Commerce Cloud is configured to orchestrate site content and catalog workflows and to support front-end commerce flows and customer experience controls.
Operational scope focuses on L'Oreal Paris web sales and digital marketing functions across its online presence, with platform governance managed by centralized eCommerce and merchandising teams and embedded into site operations. The narrative highlights Salesforce Commerce Cloud as the eCommerce application supporting merchandising, digital storefront operations, order capture, and online customer interactions.
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2022 | 2022 |
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L'Oreal Paris CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2019 | 2019 |
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L'Oreal Paris TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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L'Oreal Paris IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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L'Oreal Paris CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at L'Oreal Paris
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by L'Oreal Paris Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from L'Oreal Paris IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the L'Oreal Paris digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD L'Oreal Paris Technographics
L'Oreal Paris is a Retail organization based in France,
with around 85400 employees and annual revenues of $32.17 billion.
L'Oreal Paris operates a diverse technology stack with applications such as
Swaven POP, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like Point Of Sale, Collaboration and eCommerce.
L'Oreal Paris has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Swaven, Microsoft and Salesforce.
L'Oreal Paris recently adopted applications including
Salesforce Commerce Cloud in 2022, Salesforce Commerce Cloud Einstein in 2022 and Cloudflare CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of L'Oreal Paris’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates L'Oreal Paris’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete L'Oreal Paris technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.