Lotus's Malaysia Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Lotus's Malaysia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Lotus's Malaysia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lotus's Malaysia has purchased the following applications: Zanroo Customer Engagement Center for Customer Engagement in 2024, Cloudflare CDN for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lotus's Malaysia is running and its propensity to invest more and deepen its relationship with Zanroo , Salesforce , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lotus's Malaysia revenues, which have grown to $1.70 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lotus's Malaysia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zanroo | Legacy | Zanroo Customer Engagement Center | Customer Engagement | CRM | n/a | 2024 | 2024 |
In 2024 Lotus's Malaysia deployed Zanroo Customer Engagement Center to support brand marketing, campaign monitoring and customer engagement across its Malaysia operations. The Zanroo Customer Engagement Center is used as a Customer Engagement platform and was configured to consolidate social analytics and campaign dashboards, enabling real-time analytics and reporting to drive marketing insights and faster campaign decisions.
Implementation included the Zanroo Customer Engagement Center and Social Analytics module to surface social listening, sentiment tracking and campaign performance indicators for marketing and store-level campaign teams. Governance was organized around centralized campaign monitoring and role-based reporting, with configurable dashboards and alerting to accelerate decision cycles for brand and campaign management.
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Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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