Lucky Brand
540 South Santa Fe Avenue,
Los Angeles, 90031, CA,
United States
Los Angeles, 90031, CA,
United States
1 972-265-4122
Retail
Lucky Brand Technographics
Lucky Brand Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lucky Brand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 Lucky Brand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lucky Brand has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Sterling Background Check for BackGround Screening in 2018, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lucky Brand is running and its propensity to invest more and deepen its relationship with Oracle , Block (ex Square, Inc) , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lucky Brand revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lucky Brand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lucky Brand Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Lucky Brand implemented Oracle NetSuite ERP. The deployment focused on strengthening finance-led workflows while aligning merchandising decision making, with a merchant leading the evaluation, development, and implementation effort for the new system.
Oracle NetSuite ERP in the ERP Financial category was configured to establish core financial management capabilities, including general ledger, accounts payable, accounts receivable, and order-to-cash financial controls. Configuration work emphasized tying merchandising transactional flows to inventory valuation and order processing to improve reconciliation between merchant planning and the financial close cycle.
The program also brought MicroStrategy online as the business intelligence layer to consume transactional and financial data from Oracle NetSuite ERP for reporting and analysis. Governance was organized under a merchant-led cross-functional team combining merchandising and finance stakeholders to manage configuration decisions, testing, and phased rollout, and project records indicate the NetSuite ERP and MicroStrategy implementations were completed successfully.
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2018 | 2018 |
In 2018 Lucky Brand deployed Sterling Background Check in the BackGround Screening category to centralize pre-employment screening and onboarding controls for its retail workforce. The deployment supported corporate HR operations at Lucky Brand Corporate HQ in Los Angeles and onboarding across approximately 250 store locations in the United States, Canada, and Puerto Rico.
Sterling Background Check was implemented to execute core screening workflows, verify candidate rehire eligibility, process employment verifications, and support compliance auditing activities such as monitoring delinquent I-9s and running EEO and MERO reports. Functional usage extended into offer letter processing, user credential setup, job requisition management, and routine screening case handling, embedding screening into the broader onboarding lifecycle.
Operational integration and coordination were explicit with the applicant tracking and HR systems used by Lucky Brand, including iCIMS, I-9 Tracker, and Workday, and the program was coordinated with external vendors Tracker and Poster Guard to process new stores, new hires, and compliance issues. The HR Coordinator role included troubleshooting and resolving Workday, I-9 Tracker, and iCIMS errors as part of operational support for Sterling Background Check workflows.
Governance and workflow changes accompanied the rollout, with the HR Coordinator serving as the primary point of contact for field employees and partnering with District Managers, Regional Vice Presidents, HR Partners, Payroll, HRIS, and IT. Training and enablement included Webex sessions, creation of job aids and FAQs, and implementation of new process efficiencies to standardize screening and onboarding practices. This deployment links Lucky Brand, Sterling Background Check, and the BackGround Screening category to core HR and onboarding compliance functions.
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Payroll Tax Compliance | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2016 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Lucky Brand deployed Salesforce Chat (formerly Salesforce Live Agent) on its e-commerce website. The implementation used Salesforce Chat within the Chatbots and Conversational AI category to enable live web-based customer-agent conversations and session-based messaging for online shoppers.
Implementation focused on embedding the Salesforce Chat widget into site pages and configuring the agent-facing console for real-time chat handling. Configurations emphasized queue and routing rules, agent presence and status, canned responses, and transcript capture to support continuity of customer interactions.
The deployment was scoped to support online customer service operations across Lucky Brand's United States e-commerce channel, connecting web chat sessions to internal support workflows and agent desktops. Integration points emphasized session handoff, chat transcript archiving, and linking chat interactions to customer records and case workflows within Lucky Brand's support processes.
Governance established chat routing policies, agent shift and queue management procedures, and scripted response templates to standardize handling and quality review. Operational controls included transcript retention and monitoring to align chat handling with existing customer service procedures.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Product Review Management | eCommerce |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Virtualisation | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Lucky Brand
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Lucky Brand Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Lucky Brand Technographics
Lucky Brand is a Retail organization based in United States,
with around 2500 employees and annual revenues of $300.0 million.
Lucky Brand operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Sterling Background Check and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, BackGround Screening and Chatbots and Conversational AI.
Lucky Brand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Sterling Talent Solutions and Salesforce.
Lucky Brand recently adopted applications including
DocuSign eSignature in 2022, Klarna Payments in 2021 and PayPal Enterprise in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lucky Brand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lucky Brand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lucky Brand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.