LUSH
Unit 21-22 Dolphin Quays,
Poole, BH15 1HU,
United Kingdom
Poole, BH15 1HU,
United Kingdom
44 20 7434-3948
Consumer Packaged Goods
LUSH Technographics
LUSH Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by LUSH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16000 LUSH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that LUSH has purchased the following applications: Medius AP Invoice Automation for AP Automation in 2015, Salesforce Commerce Cloud for eCommerce in 2011, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems LUSH is running and its propensity to invest more and deepen its relationship with Medius , Microsoft , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing LUSH revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for LUSH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
LUSH Tech Stack and Enterprise Applications
LUSH ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Medius | Legacy | Medius AP Invoice Automation | AP Automation | ERP | n/a | 2015 | 2015 |
In 2015, LUSH implemented Medius AP Invoice Automation to establish automated invoice processing across its finance organization in the United Kingdom. The Medius AP Invoice Automation deployment is positioned within the AP Automation category and is documented in vendor case materials and a customer success video featuring LUSH Fresh Handmade Cosmetics.
The implementation centered on core AP Automation functional modules, including invoice capture and optical character recognition, automated approval workflows, three way and two way invoice matching, exception handling and electronic invoice archiving. Configuration work focused on mapping invoice data to chart of accounts fields and enforcing automated routing rules and role based approvals to support segregation of duties in accounts payable.
Operational integration linked the Medius AP Invoice Automation solution to LUSH finance and procurement systems, enabling approved invoices to flow into the company ERP posting processes and AP ledger workflows. The rollout covered accounts payable and broader finance process owners in LUSH United Kingdom operations, with supplier invoice onboarding and electronic invoice exchange incorporated as part of operational coverage.
Governance changes emphasized centralized invoice processing, defined approval matrices and escalation handling to reduce manual intervention and standardize exception resolution. LUSH presented a success story in a MediusFlow video that characterizes the deployment as an example of true AP automation, highlighting the shift in AP process ownership and automated invoice lifecycle orchestration.
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ERP Financial | ERP |
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2022 | 2023 |
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Expense Management | ERP |
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2015 | 2015 |
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Expense Management | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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LUSH eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2011 | 2011 |
In 2011 LUSH evaluated Salesforce Commerce Cloud for eCommerce by testing the Demandware offering against an in-house platform built in the U.K. The evaluation was explicitly framed to determine options for a worldwide rollout, with LUSH comparing the hosted offering to its internally developed storefront architecture. This evaluation positioned Salesforce Commerce Cloud as the external SaaS alternative under consideration for global commerce operations.
The Demandware offering and Salesforce Commerce Cloud were assessed for standard eCommerce capabilities, in particular localization and multi-site management that allow retailers to adjust storefronts for local languages, customs, preferences and cultures. The implementation narrative emphasizes storefront configuration, merchandising controls, content management and internationalization workflows as the functional areas under review. These category-aligned capabilities map directly to retail eCommerce operations and digital merchandising teams.
Governance and rollout planning centered on U.K. pilot testing and comparative analysis, with decision makers weighing centralized platform management against sustaining the U.K. built platform for global expansion. Operational scope under consideration included worldwide site provisioning, localized content governance, and cross-border commerce processes touching eCommerce, retail operations and marketing. No vendor implementation partner is cited in the record, the focus remaining on product fit and global rollout feasibility for Salesforce Commerce Cloud.
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LUSH CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, LUSH implemented Hotjar on its website for Customer Experience. The deployment focused on embedding the Hotjar client-side tracking snippet across public pages of the corporate site to capture behavioral signals for qualitative analysis.
Hotjar was configured to provide session recordings, heatmaps, conversion funnel visibility, and on-page feedback mechanisms, leveraging standard Customer Experience capabilities for UX optimization and qualitative analytics. The implementation used browser-side instrumentation and event tracking to surface click, scroll, and navigation behavior for analysis by site teams.
Operational ownership was centered in digital analytics and UX, with outputs used by e-commerce, product, and marketing functions to inform site experience decisions. The presence of Hotjar on the LUSH website is visible in the site source, supporting live session review and issue triage workflows by cross-functional teams.
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Customer Loyalty | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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LUSH IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at LUSH
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Apps Being Evaluated by LUSH Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from LUSH IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the LUSH digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD LUSH Technographics
LUSH is a Consumer Packaged Goods organization based in United Kingdom,
with around 16000 employees and annual revenues of $1.50 billion.
LUSH operates a diverse technology stack with applications such as
Medius AP Invoice Automation, Salesforce Commerce Cloud and Hotjar,
covering areas like AP Automation, eCommerce and Customer Experience.
LUSH has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Medius, Salesforce and Contentsquare.
LUSH recently adopted applications including
Microsoft Dynamics 365 for Finance and Operations in 2022, Adyen in 2021 and Klarna Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of LUSH’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates LUSH’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete LUSH technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.