MA Services Group
Suite 3 & 4, 15/21 Butler Way,
Tullamarine, 3043, VIC,
Australia
Tullamarine, 3043, VIC,
Australia
61 13 0002-0406
Professional Services
MA Services Group Technographics
MA Services Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MA Services Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 340 MA Services Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MA Services Group has purchased the following applications: Xero for ERP Financial in 2016, Workforce EmpLive Rostering for Workforce Scheduling in 2016, simPRO Field Service Management for Field Service Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MA Services Group is running and its propensity to invest more and deepen its relationship with Xero , WorkForce Software , simPRO Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MA Services Group revenues, which have grown to $41.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MA Services Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MA Services Group Tech Stack and Enterprise Applications
MA Services Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 MA Services Group implemented Xero as its ERP Financial application. The deployment was centered at Head Office in Australia and supported financial operations for a Professional Services organization with approximately 340 employees, while operational activity extended to client sites and major events involving more than 400 staff.
MA Services Group configured Xero to handle core financial workflows, with emphasis on invoicing, accounts receivable processing, general ledger recording and compliance reporting. Administration and operations coordinators performed accurate transactional data entry into Xero to support billing cycles and statutory reporting, and the implementation was used to centralize financial record keeping for invoicing and compliance business functions.
Rostering and workforce distribution continued to be managed using Emplive software, with Emplive outputs and payroll related records entered and reconciled into Xero by administrative staff. Financial processing in Xero therefore covered head office accounting, client billing and event related accounting across multiple Australian sites, reflecting integrated operational coverage rather than a separate finance silo.
Governance and process discipline around the Xero deployment was operationalized through regular team and management meetings, structured training and mentoring of staff, and adherence to government and industry occupational health and safety and compliance policies. MA Services Group used Xero as its ERP Financial system to support invoicing, accounts receivable and compliance business functions while embedding record accuracy and staff accountability into everyday finance workflows.
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MA Services Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WorkForce Software | Legacy | Workforce EmpLive Rostering | Workforce Scheduling | HCM | n/a | 2016 | 2016 |
In 2016 MA Services Group implemented Workforce EmpLive Rostering as a Workforce Scheduling solution to manage rostering across its Australian security and services operations. The deployment supported head office scheduling and field operations, with a management team of up to 22 staff and operational coverage for up to 400 employees at major events, alongside the company headcount of 340 employees. Workforce EmpLive Rostering was applied to standard rostering workflows and shift management for security guards and support staff, centralizing weekly roster creation and automated roster distribution to on‑duty teams. The implementation targeted business functions including administration, operations coordination, recruitment scheduling, compliance reporting, and onsite event shift orchestration.
Configuration emphasized roster generation and distribution, event muster room sign in processes, and task assignment for site walk throughs and equipment issuance to guards. Operational use included completing weekly rostering and distribution of all staff with Workforce EmpLive Rostering, coordinating confirmations with clients, and scheduling cover for internal staff absences. The system also underpinned recruitment and onboarding activities by organizing group interviews and managing candidate scheduling workflows where the application supported administrative handoffs.
Integrations and operational processes included accurate data entry and data exchange into Xero for invoicing and payroll related records as part of routine operations, reflecting a link between Workforce EmpLive Rostering outputs and financial administration. Governance and rollout were operationalized through in‑house training, mentoring and coaching of new and existing staff, regular management meetings to review rosters and compliance, and adherence to occupational health and safety standards during site and event operations. MA Services Group Workforce EmpLive Rostering Workforce Scheduling supported end to end rostering, event staffing logistics, and administrative coordination across its national operations.
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MA Services Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| simPRO Group | Legacy | simPRO Field Service Management | Field Service Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 MA Services Group implemented simPRO Field Service Management to support its field operations within Australia, aligning the application with the companys Field Service Management needs. The deployment of simPRO Field Service Management is surfaced on the MA Services Group website and targets operational coordination across field technicians, service coordinators, and back office teams for scheduling and job tracking.
The implementation configures core Field Service Management functionality typical for the category, including scheduling and dispatch, mobile field app access for technicians, job management and service history, quoting and invoicing workflows, and parts and inventory tracking. Configuration emphasis is on standardised job templates and structured service records to support repeatable service processes and job costing visibility.
simPRO Field Service Management is integrated with the company website to capture service requests and to provide customer-facing touchpoints for job status and contact capture. Operational coverage extends across MA Services Group field crews and central operations in Australia, with the system used to coordinate on-site work, manage materials, and record timesheets and service outcomes.
Governance for the simPRO Field Service Management rollout emphasizes role-based access for technicians and coordinators, formalised scheduling and dispatch workflows, and adoption of mobile sign-off and electronic job completion processes to replace paper-based tracking. Change management focused on embedding standard operating procedures into simPRO workflows and configuring approval gates for estimates and invoicing to align service delivery with back-office finance and operations controls.
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Security Agency Management | ERP Services and Operations |
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2021 | 2021 |
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MA Services Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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MA Services Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2021 |
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MA Services Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at MA Services Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder and Managing Leader | Manager | Finance | |
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Head of Finance | Director | Finance | |
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General Manager Operations | Director | Operations | |
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General Manager Human Resources | Director | HR | |
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National Workforce Planner | Non Manager | HR | |
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Administration Manager | Manager | Operations | |
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Head of Relationships | Director | HR | |
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Apps Being Evaluated by MA Services Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MA Services Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MA Services Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MA Services Group Technographics
MA Services Group is a Professional Services organization based in Australia,
with around 340 employees and annual revenues of $41.0 million.
MA Services Group operates a diverse technology stack with applications such as
Xero, Workforce EmpLive Rostering and simPRO Field Service Management,
covering areas like ERP Financial, Workforce Scheduling and Field Service Management.
MA Services Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, WorkForce Software and simPRO Group.
MA Services Group recently adopted applications including
simPRO Field Service Management in 2023, TrackTik in 2021 and Intuit Mailchimp in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MA Services Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MA Services Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MA Services Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.