Gastonia, 28052, NC,
United States
MACC Venture Partners LLC Technographics
MACC Venture Partners LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MACC Venture Partners LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 MACC Venture Partners LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MACC Venture Partners LLC has purchased the following applications: Yardi Matrix for Analytics and BI in 2017, Hubspot CRM for CRM in 2017, Intuit Mailchimp Mandrill for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MACC Venture Partners LLC is running and its propensity to invest more and deepen its relationship with Yardi , HubSpot , Liveramp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MACC Venture Partners LLC revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MACC Venture Partners LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MACC Venture Partners LLC Tech Stack and Enterprise Applications
MACC Venture Partners LLC Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Matrix | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, MACC Venture Partners LLC implemented Yardi Matrix as its primary market data solution and Analytics and BI tool. The Gastonia, North Carolina investment firm applied Yardi Matrix to support acquisition sourcing and underwriting across its multifamily portfolio of more than 4,000 owned units and to advance a stated goal to more than double in size.
Yardi Matrix delivered market data, rent comps, sales comps and market analysis, with submarket level coverage for North Myrtle Beach and adjacent coastal markets. The implementation used Yardi Matrix sector coverage across multifamily, office, vacant land and self storage to standardize market intelligence inputs for deal screening and underwriting workflows.
Managing partners Tony and John Azar incorporated Yardi Matrix into due diligence and acquisition decision processes, citing the product for dependable data and a reasonable price point. Yardi Matrix-supported analysis directly informed the acquisition of the 168 unit Summer Chase Apartments in North Myrtle Beach, completed in partnership with Legacy Capital Partners, showing the tool embedded in MACC Venture Partners transaction governance and investment pipeline.
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MACC Venture Partners LLC CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017, MACC Venture Partners LLC implemented Hubspot CRM and instrumented their corporate website using HubSpot on their website to centralize lead capture. The Hubspot CRM deployment functions as the firm's primary CRM for contact management, deal pipeline tracking, and website form integration, reflecting a cloud SaaS configuration suited to a 15 employee firm.
Integrations include HubSpot tracking and website form routing into contact records and deal stages, supporting sales and marketing business functions. Operational coverage is firmwide for MACC Venture Partners LLC within the United States, with CRM administration and standardized lead to deal workflows configured for a small user base to preserve data quality and pipeline consistency.
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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MACC Venture Partners LLC PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp Mandrill | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, MACC Venture Partners LLC implemented Intuit Mailchimp Mandrill to provide Transactional Email services on its website. The Intuit Mailchimp Mandrill implementation supports transactional messaging tied to the company website, covering operational notifications, customer confirmations, and site generated alerts. This deployment aligns the Transactional Email application with business functions including customer communications, lead follow up and site operational workflows for a 15 employee construction and real estate firm.
The implementation leverages category typical capabilities such as SMTP and API based message delivery, template driven content management, and webhook event handling to surface delivery and bounce events back to the website application. Intuit Mailchimp Mandrill is administered centrally, with configuration emphasis on domain authentication and template governance to preserve deliverability and consistent messaging across customer touchpoints. Integration scope is focused on the website layer and internal communications workflows, with lightweight operational governance appropriate for a small company scale.
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MACC Venture Partners LLC IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MACC Venture Partners LLC
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Apps Being Evaluated by MACC Venture Partners LLC Executives
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