MacDermid Enthone
Elisabeth-Selbert-Strasse 4,
Langenfeld, D-40764,
Germany
Langenfeld, D-40764,
Germany
49 21-738-4900
Professional Services
MacDermid Enthone Technographics
MacDermid Enthone Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MacDermid Enthone and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 MacDermid Enthone employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MacDermid Enthone has purchased the following applications: ADP Workforce Now for Core HR in 2021, AEB Customs Management for Global Trade Management in 2015, Lotame DMP for Data Management Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MacDermid Enthone is running and its propensity to invest more and deepen its relationship with ADP , AEB , Lotame or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MacDermid Enthone revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MacDermid Enthone intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MacDermid Enthone Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, MacDermid Enthone deployed ADP Workforce Now as its Core HR application and exposes ADP Workforce Now employee self service links on its corporate website. The 150 employee Germany based professional services firm uses the ADP Workforce Now platform to centralize HR administration and payroll functions across its local operations. ADP Workforce Now is implemented to provide cloud based HRIS, payroll processing, time and attendance, benefits administration, and compliance reporting capabilities typical of Core HR systems.
Deployment uses ADP Workforce Now as a cloud SaaS instance configured for small and midsize organizational workflows, with HR administrators and payroll specialists assigned role based access. Operational scope focuses on HR administration, payroll processing, and employee self service at the Germany site, with standardized approval workflows and scheduled payroll cycles managed inside ADP Workforce Now. MacDermid Enthone ADP Workforce Now Core HR supports HR administration and payroll business functions and is administered through centralized configuration and user provisioning within the platform.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AEB | Legacy | AEB Customs Management | Global Trade Management | SCM | n/a | 2015 | 2016 |
In 2015 MacDermid Enthone implemented AEB Customs Management as its customs solution for the Netherlands, joining an existing AEB customs deployment in its German facility. The 2015 deployment explicitly aligned German and Dutch company customs operations, enabling closer synchronization of cross-border filing and procedural controls within the Customs Management category.
AEB Customs Management was configured to support export routing and additions of new destination countries and products, improving the companys ability to extend export coverage without redesigning core processes. The implementation included customary Customs Management capabilities such as customs declaration orchestration, procedural templates and product declaration configuration, which together increase operational flexibility and reduce manual intervention in filing workflows.
Project Manager Patricia Zutz led the rollout and reported that the solution allows MacDermid Enthone to respond quickly to new challenges and to work with greater freedom and independence. The move brought the German and Dutch entities into closer operational alignment through a common customs platform, and it is described as creating new synergies while enhancing the efficiency and flexibility of customs processes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lotame | Legacy | Lotame DMP | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020, MacDermid Enthone implemented Lotame DMP, a Data Management Platform, on its website. The deployment used the Lotame DMP tag to centralize first party behavioral signals and cookie based identifiers captured from the corporate site. Implementation scope focused on digital marketing and audience collection for the Germany based website and reflected an SME scale environment.
Configuration centered on audience segmentation, profile stitching, and identifier management consistent with Data Management Platform workflows. The Lotame DMP was configured to ingest site events, build persistent audience segments, and expose segment definitions for activation. Standard DMP capabilities such as single view profiling and tag based ingestion were applied to the site to support marketing and advertising use cases.
Operational coverage aligned with marketing and advertising functions, using the website as the primary source for audience creation and activation into external channels. Governance established data naming conventions, retention windows, and consent aware collection to align with regional privacy expectations, and introduced operational processes for marketing operations to own segment governance. Integrations were implemented at the website tag layer, with no additional named systems documented in the provided source.
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics, Lead Generation | CRM |
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2017 | 2017 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MacDermid Enthone
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MacDermid Enthone Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MacDermid Enthone IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MacDermid Enthone digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MacDermid Enthone Technographics
MacDermid Enthone is a Professional Services organization based in Germany,
with around 150 employees and annual revenues of $15.0 million.
MacDermid Enthone operates a diverse technology stack with applications such as
ADP Workforce Now, AEB Customs Management and Lotame DMP,
covering areas like Core HR, Global Trade Management and Data Management Platform.
MacDermid Enthone has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, AEB and Lotame.
MacDermid Enthone recently adopted applications including
ADP Workforce Now in 2021, LiveRamp Platform in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MacDermid Enthone’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MacDermid Enthone’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MacDermid Enthone technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.