MacLaren
25 Van Zant St,
Norwalk, 6855, CT,
United States
Norwalk, 6855, CT,
United States
1 203-354-4400
Communications
MacLaren Technographics
MacLaren Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MacLaren and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 MacLaren employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MacLaren has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Zendesk Chat for Chatbots and Conversational AI in 2015, Oracle NetSuite Commerce for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MacLaren is running and its propensity to invest more and deepen its relationship with Oracle , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MacLaren revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MacLaren intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MacLaren Tech Stack and Enterprise Applications
MacLaren ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 MacLaren implemented Oracle NetSuite ERP as its ERP Financial platform to consolidate finance and operational controls. The implementation strategy explicitly focused on transitioning supply chain operations into Oracle NetSuite ERP and on a global ecommerce marketplaces launch strategy.
Deployment used the cloud hosted Oracle NetSuite ERP suite, with configuration centered on the financial core, order to cash, procure to pay, and inventory management modules typical of ERP Financial deployments. Workflows were configured to support transactional automation, inventory visibility, supplier procurements, and coordinated finance transaction flows to align operational and accounting records.
The program scope covered supply chain and ecommerce business functions, requiring governance changes to standardize master data, inventory controls, and process ownership across commercial and operations teams. A phased rollout approach was designed to sequence supply chain cutover and the global ecommerce marketplaces launch, with implementation governance and change management to coordinate catalog, pricing, and order orchestration.
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Payment Processing | ERP |
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2021 | 2021 |
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MacLaren AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, MacLaren implemented Zendesk Chat on its public website. The implementation embeds the Zendesk Chat widget into MacLaren's site to enable real-time visitor messaging, session tracking, and proactive chat initiation. Zendesk Chat serves as the Chatbots and Conversational AI layer for customer-facing engagement at MacLaren, supporting customer service and sales inquiry handling.
The deployment leverages the vendor's cloud-hosted chat architecture with browser-based agent consoles, enabling frontline support teams to receive and respond to live chats and to apply canned responses and routing rules. Functional capabilities implemented include live chat, visitor monitoring, chat transcripts, and agent queueing, aligned to web support workflows and online customer engagement processes. Governance was organized around agent routing and scripted response templates to standardize handling of website-initiated conversations.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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MacLaren eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, MacLaren implemented Oracle NetSuite Commerce to run global B2B and B2C commerce and consolidate its eCommerce channel under a single cloud storefront platform. The deployment addressed both wholesale and retail purchasing flows, positioning the application as the primary commerce engine for customer account management and multi-channel storefront operations while MacLaren continued to operate from its United States base.
The Oracle NetSuite Commerce implementation leveraged SuiteCommerce-aligned capabilities, configured for catalog management, responsive storefront rendering, shopping cart and checkout workflows, pricing and promotions engines, and order management. Configuration work emphasized separate B2B and B2C catalog views, account-level pricing and approval workflows for business buyers, and content management to support product merchandising and promotional campaigns.
Operational coverage focused on commerce, sales and marketing functions responsible for catalog governance, user experience configuration and order lifecycle orchestration. Governance changes centered on centralized content and catalog ownership, role-based access for pricing and approvals, and operationalizing commerce workflows across both B2B and B2C business functions.
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eCommerce | eCommerce |
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2019 | 2019 |
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MacLaren SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2016 | 2016 |
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MacLaren CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2020 | 2020 |
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MacLaren IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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MacLaren Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2016 | 2017 |
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IT Decision Makers and Key Stakeholders at MacLaren
| First Name | Last Name | Title | Function | Department | Phone | |
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Director, Product Development | Director | Finance | |
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Design Director | Director | Finance | |
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President | CXO | Finance | |
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Apps Being Evaluated by MacLaren Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MacLaren IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MacLaren digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MacLaren Technographics
MacLaren is a Communications organization based in United States,
with around 300 employees and annual revenues of $70.0 million.
MacLaren operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zendesk Chat and Oracle NetSuite Commerce,
covering areas like ERP Financial, Chatbots and Conversational AI and eCommerce.
MacLaren has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Zendesk.
MacLaren recently adopted applications including
Google Pay in 2021, Tawk.to in 2021 and Zendesk Service in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MacLaren’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MacLaren’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MacLaren technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.