Madden Media
345 E Toole Ave,
Tucson, 85701, AZ,
United States
Tucson, 85701, AZ,
United States
1 520-322-0895
Professional Services
Madden Media Technographics
Madden Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madden Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 170 Madden Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madden Media has purchased the following applications: Paylocity ATS for Recruiting, Applicant Tracking System in 2016, Domo for Analytics and BI in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madden Media is running and its propensity to invest more and deepen its relationship with Paylocity , Domo , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madden Media revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madden Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Madden Media Tech Stack and Enterprise Applications
Madden Media HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paylocity | Legacy | Paylocity ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Madden Media implemented Paylocity ATS as its applicant tracking platform. Paylocity ATS is deployed to support the company recruiting function and is categorized as Recruiting,Applicant Tracking System.
The implementation surfaces Paylocity ATS on Madden Media website career pages for public job posting and application intake. Deployment used Paylocity ATS cloud delivery to host job listings and application forms while routing candidate records into a centralized applicant database.
Implemented functional capabilities emphasize core applicant tracking workflows, including job requisition publishing, candidate application capture, resume parsing and screening, interview scheduling orchestration, and offer workflow management. Paylocity ATS is configured to manage requisitions and candidate pipelines, and to present branded job listings directly on the Madden Media site.
Operational ownership sits with the recruiting and hiring manager community, with Paylocity ATS used to centralize applicant records and coordinate review workflows across recruiting and people operations. Governance includes controlled access to candidate data, standardized requisition processes, and public career page integration for consistent sourcing and application routing.
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Madden Media Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Domo | Legacy | Domo | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Madden Media deployed Domo as its Analytics and BI platform. The implementation targeted a 170-employee professional services firm, centralizing reporting and visualization to support marketing, publishing, and data operations across the organization.
Domo was configured to provide standard Analytics and BI capabilities including data ingestion, ETL-style data transformation, interactive dashboards, and scheduled reporting. The deployment emphasized role-based dashboards and reusable visualization templates to streamline campaign performance monitoring and content publishing metrics.
Integrations tied Domo to the company ecosystem, ingesting data from Google Adwords and Analytics, Bing Ads, MS Office Suite artifacts, MS SQL Server Management Studio sources, various publishing sites, and several in-house applications. Those connections were used to unify advertising, web analytics, editorial publishing, and backend SQL data into a single analytics layer.
Governance focused on centralized analytics workflows and permissions, establishing dataset ownership and dashboard approval paths to reduce ad hoc reporting. Operational coverage included marketing and publishing teams, with data operations responsible for connector maintenance and scheduled refresh governance.
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Madden Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Madden Media deployed Google Workspace (Formerly Google G-Suite). Madden Media configured Google Workspace as its primary Collaboration platform to provide corporate email, calendar, real time and asynchronous document collaboration for its 170 employees in a professional services environment.
Google Workspace was provisioned to deliver Gmail, Calendar, Google Drive, Docs, Sheets, Slides and Google Meet, enabling content creation, shared drive storage, versioning and meeting orchestration common to Collaboration implementations. Administrative configuration included domain management, centralized user provisioning, role based access controls and data protection settings aligned to corporate collaboration governance.
Operational coverage extended across marketing, content production, client services and internal operations, with workflows for document review, approvals and meeting scheduling managed inside Google Workspace (Formerly Google G-Suite). Governance focused on centralized administration, account lifecycle processes and standard collaboration workflows to support consistent information management.
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Madden Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Madden Media PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Madden Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Madden Media CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Madden Media
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Madden Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Madden Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Madden Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Madden Media Technographics
Madden Media is a Professional Services organization based in United States,
with around 170 employees and annual revenues of $20.0 million.
Madden Media operates a diverse technology stack with applications such as
Paylocity ATS, Domo and Google Workspace (Formerly Google G-Suite),
covering areas like Recruiting, Applicant Tracking System, Analytics and BI and Collaboration.
Madden Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Paylocity, Domo and Google.
Madden Media recently adopted applications including
Google Workspace (Formerly Google G-Suite) in 2021, Xandr Invest (ex AppNexus DSP) in 2021 and Quantcast Measure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madden Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Madden Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madden Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.