Madison Square Garden
4 Pennsylvania Plaza,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 212-465-6741
Leisure and Hospitality
Madison Square Garden Technographics
Madison Square Garden Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madison Square Garden and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Madison Square Garden employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madison Square Garden has purchased the following applications: Coupa Invoice for AP Automation in 2017, Sterling Background Check for BackGround Screening in 2014, Mediafly Conversation Intelligence for Speech Recognition AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madison Square Garden is running and its propensity to invest more and deepen its relationship with Coupa Software , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madison Square Garden revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madison Square Garden intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Madison Square Garden Tech Stack and Enterprise Applications
Madison Square Garden ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Coupa Software | Legacy | Coupa Invoice | AP Automation | ERP | n/a | 2017 | 2017 |
In 2017, Madison Square Garden implemented Coupa Invoice as its AP Automation application to support Finance and Internal Audit functions. The deployment placed Coupa Invoice at the center of vendor invoice intake and processing for the companys finance organization, with administrative staff entering and processing vendor invoices and supporting monthly travel and expense reporting workflows. The implementation is documented in staff responsibilities that include daily deposit and cash lockbox processing, reflecting operational alignment between AP clerks and controllers within the Finance Department. Madison Square Garden Coupa Invoice AP Automation Finance relationship is explicitly centered on invoice lifecycle management and internal audit verification.
Configuration work emphasized invoice capture and structured data entry, approval routing, matching and exception handling capabilities consistent with AP Automation best practices. Role based invoice entry was assigned to administrative and AP staff, with approval escalation paths configured for senior finance managers and controllers, enabling conditional routing and audit trail capture. The solution supported the day to day operational tasks recorded by finance personnel, including vendor invoice posting and departmental invoice review workflows.
Operational scope covered centralized AP processing for Madison Square Garden Entertainment finance operations in New York, with Coupa Invoice used as the primary interface for invoice receipt, validation and approval by Finance and Internal Audit. The deployment consolidated invoice processing responsibilities that had been distributed across multiple staff, formalizing who entered invoices and who performed verification and approvals. Use by internal audit provided a transaction review point within the invoice lifecycle managed in Coupa Invoice.
Governance and process changes formalized role separation between invoice entry, approval and audit review, assigning clear ownership for invoice data entry to administrative staff and escalation responsibilities to senior finance managers. Controls emphasized auditability and record keeping, and operational practices documented by staff reflect consistent use of Coupa Invoice for invoice processing and AP workflow orchestration.
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ERP Financial | ERP |
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2015 | 2016 |
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Expense Management | ERP |
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2017 | 2017 |
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Expense Management | ERP |
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2017 | 2017 |
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Madison Square Garden HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sterling Talent Solutions | Legacy | Sterling Background Check | BackGround Screening | HCM | n/a | 2014 | 2014 |
In 2014, Madison Square Garden implemented Sterling Background Check to centralize pre-employment screening. The deployment anchored BackGround Screening within HR and People Acquisition workflows supporting corporate recruiting and the Student Associate program.
Sterling Background Check was configured to initiate candidate background checks as part of pre-employment workflows, aligning screening triggers with offer issuance and candidate onboarding steps. The implementation supported standard background screening capabilities such as identity verification and employment and criminal history checks as part of pre-employment processing. Sterling Background Check is referenced in HR operations for initiating pre-employment in daily recruitment activities.
Operational integration tied Sterling Background Check to the existing iCIMS applicant tracking system and PeopleSoft HR records, enabling screening requests to be generated from the ATS and clearance status to flow into employee profile creation in PeopleSoft. The integration supported recruiting processes used at venues including mass interviews at Radio City Music Hall and the Student Associate program across target colleges. System usage is evident in HR tasks including offer letters, pay rate forms, and initiation of pre-employment screening.
Governance and workflow changes centralized background screening ownership within People Acquisition and Corporate HR, embedding Sterling Background Check into offer-to-onboard sequencing and resignation related processes such as employee profile updates and VP notifications. The deployment positioned Sterling Background Check as the operational BackGround Screening engine for recruitment and onboarding at Madison Square Garden.
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Onboarding | HCM |
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2021 | 2021 |
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Madison Square Garden AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Mediafly | Legacy | Mediafly Conversation Intelligence | Speech Recognition AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Madison Square Garden deployed Mediafly Conversation Intelligence, a Speech Recognition AI application, for ticket-sales coaching and call analysis across its United States sales teams. The rollout targeted ticketing sales functions and CRM-aligned revenue operations, instrumenting seller conversations to surface coaching signals and deal intelligence.
The implementation used call recording and automated transcription to capture conversations, and Mediafly Conversation Intelligence applied conversation analytics to generate scorecards and to populate a best-practice call library. Coaching capabilities were configured to support scorecard-driven coaching workflows and inferred coaching plans, enabling managers to assign call reviews and track skill development. Configuration included taxonomy mapping for sales stages and call tagging to align transcripts with ticketing sales workflows.
Governance established scorecard definitions and a centralized call library to standardize coaching and to operationalize best-practice sharing across sales managers. The deployment impacted ticketing sales, sales management and CRM-aligned operations across United States sites, creating structured coaching cycles and call review workflows. Madison Square Garden reported approximately 31% lift in closed-won opportunities following the deployment of Mediafly Conversation Intelligence.
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Madison Square Garden Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Madison Square Garden Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Madison Square Garden eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2021 | 2021 |
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Madison Square Garden CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience, Customer Analytics | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Sales Analytics | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Madison Square Garden ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Madison Square Garden Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2017 | 2017 |
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Procurement | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Madison Square Garden PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Madison Square Garden IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Network Virtualisation | IaaS |
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2025 | 2025 |
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Madison Square Garden CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Madison Square Garden
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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SVP Tax | VP | Finance | |
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Manager Finance | Manager | Finance | |
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Manager Finance | Manager | Finance | |
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Director of Finance | Director | Finance | |
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Senior Director Financial Planning & Analysis | Director | Finance | |
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Senior Director Workplace & End User Technology | Director | IT | |
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Senior Director IT Procurement | Director | IT | |
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Vice President, Legal & Business Affairs | VP | Legal | |
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Senior Manager, People Acquisition | Manager | Operations | |
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Director, People Acquisition | Director | HR | |
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Executive Vice President, Marquee Events and Operations | VP | Finance | |
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Vice President, NYC Event Production | VP | Operations | |
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Event Production Manager | Manager | Operations | |
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Director, Event Presentation NY Rangers | Director | Operations | |
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Apps Being Evaluated by Madison Square Garden Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Madison Square Garden IT executives and key decision makers. This section highlights Madison Square Garden's latest recorded technology evaluations, including Oracle Payroll for Payroll on 2026-03-10 and Citrix Podio for Project Portfolio Management on 2025-03-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Madison Square Garden digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2026-03-10 | Madison Square Garden | Evaluated | Oracle | Oracle Payroll | Payroll | HCM |
| 2025-03-18 | Madison Square Garden | Evaluated | Citrix | Citrix Podio | Project Portfolio Management | PPM |
FAQ - APPS RUN THE WORLD Madison Square Garden Technographics
Madison Square Garden is a Leisure and Hospitality organization based in United States,
with around 2200 employees and annual revenues of $2.00 billion.
Madison Square Garden operates a diverse technology stack with applications such as
Coupa Invoice, Sterling Background Check and Mediafly Conversation Intelligence,
covering areas like AP Automation, BackGround Screening and Speech Recognition AI.
Madison Square Garden has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Coupa Software, Sterling Talent Solutions and Mediafly.
Madison Square Garden recently adopted applications including
Cisco AI-Native Infrastructure in 2025, DocuSign eSignature in 2023 and 1Huddle Onboarding in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madison Square Garden’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Madison Square Garden’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madison Square Garden technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.