Madrona Venture Group
999 3rd Ave Ste 3400,
Seattle, 98104, WA,
United States
Seattle, 98104, WA,
United States
1 206-674-3000
Professional Services
Madrona Venture Group Technographics
Madrona Venture Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madrona Venture Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 Madrona Venture Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madrona Venture Group has purchased the following applications: Aptean JustFood ERP for Food and Beverage ERP in 2018, Microsoft 365 for Collaboration in 2015, Intuit Mailchimp for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madrona Venture Group is running and its propensity to invest more and deepen its relationship with Aptean , Microsoft , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madrona Venture Group revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madrona Venture Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Madrona Venture Group Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aptean | Legacy | Aptean JustFood ERP | Food and Beverage ERP | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Madrona Venture Group implemented Aptean JustFood ERP, a Food and Beverage ERP application. The deployment targeted the company’s specialty foods operations with the objective to streamline order to delivery and inventory workflows and to increase operational visibility across functions.
Aptean JustFood ERP was configured to support core modules including inventory and lot traceability, recipe and formula management, quality and compliance controls, purchasing, sales order processing and financial reporting. Configuration emphasized traceability and quality controls common to Food and Beverage ERP deployments, enabling batch tracking and standardized production records.
The implementation consolidated transactional data into a centralized Aptean JustFood ERP instance to reduce fragmented process steps across operations, procurement, quality assurance and finance. Operational coverage focused on manufacturing and distribution workflows for the specialty foods line, with role based access and operational reporting to improve cross functional visibility.
Governance changes instituted standardized workflows for production, quality checks and lot recall readiness, and the rollout included structured master data configuration and transactional controls. As noted in the case study, the deployment streamlined processes and increased visibility, aligning operational, quality and finance functions under the Aptean JustFood ERP platform.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Madrona Venture Group implemented Microsoft 365 to provide Collaboration capabilities across the firm in the United States. The deployment aligned with the company profile of a 60 person professional services firm and Madrona uses Microsoft 365 on its website to support external content and corporate communications.
The Microsoft 365 implementation emphasized cloud email, document collaboration, and productivity tooling consistent with the Collaboration category, and the full application name Microsoft 365 is used across the tenant. Configuration focused on tenant level administration, user provisioning, access controls, and content governance to manage internal collaboration and external sharing. Operational coverage included corporate communications, content publishing on the company website, and cross functional collaboration supporting investment and operations teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Madrona Venture Group implemented Intuit Mailchimp as its Marketing Automation solution and embedded Intuit Mailchimp on its public website for subscriber capture and outbound communications. The deployment focused on using Mailchimp on the website to drive list growth and to manage firmwide email outreach from a centralized platform.
The implementation used core Marketing Automation capabilities, including audience management and segmentation, embedded signup forms on the corporate site, campaign creation and scheduling, and basic automation workflows for newsletters and event notifications. Intuit Mailchimp provided template driven campaign composition and web form driven consent capture to support repeatable marketing operations.
Operational ownership was placed with marketing and communications, centralizing subscriber lists and campaign execution in Intuit Mailchimp to streamline content distribution and subscriber segmentation. Governance emphasized site based subscription controls and centralized list management in the Marketing Automation platform to maintain consistent audience handling across the firm.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Madrona Venture Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Madrona Venture Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Madrona Venture Group IT executives and key decision makers. This section highlights Madrona Venture Group's latest recorded technology evaluations, including VGS Platform for Endpoint Detection and Response (EDR) on 2024-08-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Madrona Venture Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Madrona Venture Group Technographics
Madrona Venture Group is a Professional Services organization based in United States,
with around 60 employees and annual revenues of $6.0 million.
Madrona Venture Group operates a diverse technology stack with applications such as
Aptean JustFood ERP, Microsoft 365 and Intuit Mailchimp,
covering areas like Food and Beverage ERP, Collaboration and Marketing Automation.
Madrona Venture Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aptean, Microsoft and Intuit.
Madrona Venture Group recently adopted applications including
Salesforce Sales Cloud in 2021, Google Cloud Platform (GCP) in 2021 and Amazon Elastic Load Balancing (ELB) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madrona Venture Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Madrona Venture Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madrona Venture Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.