Madwell
225 Liberty St,
New York, 10281-6200, NY,
United States
New York, 10281-6200, NY,
United States
1 434-385-5792
Professional Services
Madwell Technographics
Madwell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Madwell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Madwell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Madwell has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Madwell is running and its propensity to invest more and deepen its relationship with Intuit , Google , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Madwell revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Madwell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Madwell Tech Stack and Enterprise Applications
Madwell ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, Madwell implemented Intuit Quickbooks Enterprise as its ERP Financial system. The deployment focused on the finance and accounting organization, leveraging Intuit Quickbooks Enterprise capabilities for general ledger, accounts payable, accounts receivable, and financial reporting. Configuration work emphasized a standardized chart of accounts, role based access controls, and journal entry approval workflows to support centralized accounting processes. The implementation reflected Madwell's professional services billing model and existing proficiency with spreadsheet based reporting.
Madwell paired Intuit Quickbooks Enterprise with Microsoft Excel driven reconciliations and export/import workflows to enable custom analysis and internal reporting, preserving spreadsheet centric practices while centralizing transactional posting. Functional configuration included invoicing automation, collections workflow configuration, and month end close sequencing within the ERP Financial environment. Governance centered on finance team ownership, documented close procedures, controlled user permissions, and audit trail usage inside Intuit Quickbooks Enterprise to enforce accounting controls and consistent operational processes.
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Madwell Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Madwell implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. Public signals on Madwell's website indicate active use of Google Workspace for enterprise email and cloud-based document collaboration, confirming the application name and the Collaboration category in production use.
The Google Workspace deployment is a cloud hosted, domain-managed SaaS configuration leveraging core Collaboration capabilities such as Gmail, Google Drive, Google Docs and Sheets, Google Calendar, and Google Meet alongside centralized administration through the Google Workspace admin console. Operational coverage is organization wide, supporting internal productivity and team collaboration across corporate functions and creative teams, with standard governance controls applied through domain-level account provisioning, access controls, and administrative policy settings. The implementation narrative highlights Google Workspace (Formerly Google G-Suite) as Madwell Google Workspace Collaboration for enterprise email, content collaboration, calendar coordination, and synchronous meeting workflows.
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Madwell CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022, Madwell deployed Zoominfo Platform as its Account Based Marketing solution. The Zoominfo Platform was instrumented on Madwell’s website to enable account identification, on-site engagement, and account centric lead capture for the United States based professional services firm.
The implementation focused on core Account Based Marketing capabilities and configuration, including account list building, firmographic enrichment, intent signal capture, and website engagement tracking. Zoominfo Platform was configured to support targeted segmentation and campaign orchestration workflows typical of ABM programs.
Operational coverage centers on marketing led demand generation and sales engagement workflows, with the Zoominfo Platform feeding account level signals into Madwell’s internal marketing and sales processes. The website deployment provides continuous intent and engagement data to inform targeting and outreach without naming specific downstream systems.
Governance was structured around target account lists, data stewardship, and campaign approval workflows, aligning ownership between marketing and sales. The implementation standardized account segmentation and measurement practices to support ABM activities using the Zoominfo Platform within Madwell’s marketing organization.
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CRM | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Madwell PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Madwell IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Madwell
| First Name | Last Name | Title | Function | Department | Phone | |
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Co-Founder | CXO | Finance | |
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Account Director | Director | Sales | |
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Operations and Cuture Manager | Manager | Finance | |
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Co-Founder & Creative Director | Director | Finance | |
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CEO | CXO | Finance | |
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CMO | CXO | Finance | |
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Apps Being Evaluated by Madwell Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Madwell IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Madwell digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Madwell Technographics
Madwell is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $600.0 million.
Madwell operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Madwell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Google and Zoominfo.
Madwell recently adopted applications including
Zoominfo Platform in 2022, Salesforce Sales Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Madwell’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Madwell’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Madwell technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.