Magnaflux
155 Harlem Avenue,
Glenview, 60025, IL,
United States
Glenview, 60025, IL,
United States
1 847-657-5300
Oil, Gas and Chemicals
Magnaflux Technographics
Magnaflux Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magnaflux and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Magnaflux employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magnaflux has purchased the following applications: Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2015, AVEVA Edge (Formerly InduSoft Web Studio) for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magnaflux is running and its propensity to invest more and deepen its relationship with Microsoft , Contentsquare , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magnaflux revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magnaflux intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magnaflux Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Magnaflux deployed Microsoft 365 to establish a standardized Collaboration platform across the company and to support public facing content linked from their corporate website. Microsoft 365 is explicitly used in the website context, indicating the tenant is surfaced beyond internal user productivity and into external content or contact workflows.
The Microsoft 365 deployment encompassed standard Collaboration capabilities, including cloud email and calendaring, intranet and document management, real time team collaboration, file synchronization, and the suite of productivity applications. Microsoft 365 provided the functional modules required for corporate email, SharePoint driven content, collaborative workspaces, OneDrive file access, and desktop and web based Office authoring and editing.
Operational coverage extended across corporate functions, supporting engineering, sales, marketing, and administrative teams, with Microsoft 365 serving as the primary Collaboration layer for internal communication and content publication. The implementation is described in connection with the company website, which suggests content publishing and externally visible collaboration artifacts are part of the operational scope.
Governance for the Microsoft 365 tenant focused on centralized administration, account provisioning and role based access controls, along with phased adoption and training to align departmental workflows to the platform. Configuration and tenant management emphasized typical Collaboration controls such as document sharing policies, external access restrictions, and content governance to support cross functional use while maintaining corporate oversight.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Magnaflux deployed Hotjar on its public website. Magnaflux uses Hotjar as a core Customer Experience tool to capture qualitative user behavior across product detail and contact pages, aligning the application with digital marketing and web product management functions.
Hotjar was configured to provide session recordings, heatmaps, conversion funnel visualization, and on-page feedback widgets, reflecting standard Customer Experience capabilities for understanding user journeys and friction points. Configuration focused on page-level instrumentation and targeted feedback prompts for key conversion and inquiry flows.
Deployment was implemented via the Hotjar client-side tracking snippet on magnaflux.com, centralizing qualitative behavior data on the corporate website. Operational coverage is limited to the website and is used by the digital marketing, UX, and sales enablement teams to inform content and form design decisions.
Governance centered on instrumentation standards and data capture policies, with the UX team owning Hotjar configuration and marketing owning feedback campaigns. Data collection controls were instituted at the page level to manage sampling and user consent in line with the site deployment.
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AVEVA Group | Legacy | AVEVA Edge (Formerly InduSoft Web Studio) | Apps Development | PaaS | Corso Systems | 2022 | 2022 |
In 2022 Magnaflux deployed AVEVA Edge (Formerly InduSoft Web Studio) as the human machine interface for magnetic particle inspection machines at a Chicago area manufacturing facility. The AVEVA Edge (Formerly InduSoft Web Studio) implementation is categorized as Apps Development and was configured to run operator interfaces and capture QC test data within shop floor inspection workflows.
The deployment focused on HMI screens, recipe management, and alarm and tag handling, with AVEVA Edge used to present operator workflows and persist inspection results. Functional capabilities implemented included operator interface templates, recipe storage and recall, alarm logging, and tag-based data capture to support quality control and shop floor traceability.
Corso Systems led the conversion effort and integrated HMI recipe and alarm/tag datasets into the plant database to provide greater visibility and centralized recipe management across the US manufacturing environment. The integration affected quality control, operations, and engineering workflows by centralizing inspection recipes and alarm history, enabling coordinated access to recipe and test data for manufacturing governance and process control.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Magnaflux
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Magnaflux Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magnaflux IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magnaflux digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Magnaflux Technographics
Magnaflux is a Oil, Gas and Chemicals organization based in United States,
with around 1000 employees and annual revenues of $250.0 million.
Magnaflux operates a diverse technology stack with applications such as
Microsoft 365, Hotjar and AVEVA Edge (Formerly InduSoft Web Studio),
covering areas like Collaboration, Customer Experience and Apps Development.
Magnaflux has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Contentsquare and AVEVA Group.
Magnaflux recently adopted applications including
AVEVA Edge (Formerly InduSoft Web Studio) in 2022, Salesforce Sales Cloud in 2021 and Microsoft Azure Cloud Services in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magnaflux’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magnaflux’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magnaflux technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.