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● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

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● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

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● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Michelin, an e2open customer evaluated Oracle Transportation Management

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

Mahou San Miguel
Location
Calle Titan 15,
Madrid, 28045,
Spain
Website
https://www.mahou-sanmiguel.com/
Phone
34 915 26 91 00
Artw industry
Consumer Packaged Goods
Employee
Revenue

Mahou San Miguel Technographics

Mahou San Miguel Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mahou San Miguel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3876 Mahou San Miguel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mahou San Miguel has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2009, Microsoft 365 for Collaboration in 2018, Salesforce Commerce Cloud for eCommerce in 2024 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mahou San Miguel is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mahou San Miguel revenues, which have grown to $1.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mahou San Miguel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Mahou San Miguel Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle JD Edwards EnterpriseOne ERP Financial ERP Financial Management n/a 2009 2009
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2018 2018
Collaboration Collaboration 2021 2021
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Salesforce Legacy Salesforce Commerce Cloud eCommerce eCommerce OSF Digital 2024 2024
In 2024 Mahou San Miguel implemented Salesforce Commerce Cloud for eCommerce to modernize Tienda Mahou San Miguel and strengthen customer retention and loyalty across its online storefront. The project was driven by goals to reduce unregistered guest users, increase acceptance of commercial communications, and build a community of beer aficionados while leveraging an existing Salesforce CRM footprint. The implementation included extensive Salesforce Commerce Cloud customizations and a tiered Loyalty Management program with voucher system integration, custom segmentations, and personalized label creation workflows. Interactive experiential modules branded as Experiencias and the Brands Corner were instrumented to support immersive purchases and event bookings, enabling curated merchandising and experience-driven commerce flows. Architecturally the deployment integrated Commerce Cloud with existing Service Cloud and Experience Cloud instances via a B2C-CRM Connector to streamline service and commerce operations, and with Marketing Cloud using a Service and Marketing Cloud connector to enable real-time, data-driven marketing orchestration. Data Cloud was integrated to maintain buyer and non-buyer segments, powering hyper-personalized marketing and segmentation, and OSF Digital served as the system integrator reflecting an established partnership of over six years. Operational coverage focused on eCommerce, marketing and service teams within Mahou San Miguel in Spain, along with community engagement operations for global beer aficionados visiting Tienda Mahou San Miguel. Governance emphasized consent capture during registration, segmented communications, and centralized loyalty rules to standardize reward issuance and voucher redemption workflows across channels. Explicit outcomes reported include a 39.03% revenue augmentation, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value, alongside stated improvements in customer retention, segmentation, and community growth following the Salesforce Commerce Cloud deployment for eCommerce.
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Supply Chain Management, Demand Forecasting and Planning SCM 2014 2014
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2017 2018
Customer Data Platform CRM 2025 2025
Customer Engagement, Customer Experience CRM 2020 2020
Customer Loyalty CRM 2024 2024
Customer Support CRM 2020 2020
Data Management Platform CRM 2019 2019
Marketing Automation CRM 2024 2024
Sales Automation, CRM, Sales Engagement CRM 2014 2014
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2018 2018
Content Delivery Network IaaS 2020 2020
Database Management IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
IT Decision Makers and Key Stakeholders at Mahou San Miguel
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Mahou San Miguel Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Mahou San Miguel Technographics

Mahou San Miguel is a Consumer Packaged Goods organization based in Spain, with around 3876 employees and annual revenues of $1.52 billion.

Mahou San Miguel operates a diverse technology stack with applications such as Oracle JD Edwards EnterpriseOne, Microsoft 365 and Salesforce Commerce Cloud, covering areas like ERP Financial, Collaboration and eCommerce.

Mahou San Miguel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Microsoft and Salesforce.

Mahou San Miguel recently adopted applications including Teavaro CDP in 2025, Salesforce Commerce Cloud in 2024 and Salesforce Loyalty Management in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Mahou San Miguel’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Mahou San Miguel’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Mahou San Miguel technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.