Mahou San Miguel
Calle Titan 15,
Madrid, 28045,
Spain
Madrid, 28045,
Spain
34 915 26 91 00
Consumer Packaged Goods
Mahou San Miguel Technographics
Mahou San Miguel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mahou San Miguel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3876 Mahou San Miguel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mahou San Miguel has purchased the following applications: Oracle JD Edwards EnterpriseOne for ERP Financial in 2009, Microsoft 365 for Collaboration in 2018, Salesforce Commerce Cloud for eCommerce in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mahou San Miguel is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mahou San Miguel revenues, which have grown to $1.52 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mahou San Miguel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mahou San Miguel Tech Stack and Enterprise Applications
Mahou San Miguel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Mahou San Miguel implemented Oracle JD Edwards EnterpriseOne as its ERP Financial platform, establishing a centralized transactional backbone for core finance and operational processes. The deployment positioned Oracle JD Edwards EnterpriseOne as the primary system for general ledger processing, accounts payable and receivable workflows, fixed asset accounting, and routine financial reporting within the finance organization.
Configuration work focused on standardizing financial data models and extraction points to support consolidated reporting and downstream analytics. Oracle JD Edwards EnterpriseOne was configured to capture transactional finance events and to feed structured financial datasets, enabling later initiatives to standardize, automate and digitize financial information extraction and reporting.
Integrations were executed to support analytics and operations, notably feeding finance and operations business intelligence projects and a Zeus dashboard implementation for transport operations. The ERP also interfaced with IT services supporting the companys internal 3PL for warehouse and transport operations, making Oracle JD Edwards EnterpriseOne part of a cross-functional application landscape that connected finance to logistics and operations.
Governance and rollout were managed through a broader Global Review of core company processes and by applying ITIL practices to IT service management, engaging key users and process owners in configuration and demand management. Project management emphasized cross-functional coordination, partner relationship management, and service level modeling to support ongoing evolutive and corrective maintenance of Oracle JD Edwards EnterpriseOne.
The Oracle JD Edwards EnterpriseOne implementation provided the structural financial system that supported subsequent BI rollouts and dashboarding efforts, and it served as a primary source for the companys efforts to centralize and automate financial reporting. These outcomes reflect a trajectory from transactional ERP deployment toward integrated financial information and analytics capabilities.
|
Mahou San Miguel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Mahou San Miguel deployed Microsoft 365 as a Collaboration platform. The corporate website documents use of Microsoft 365, establishing the application as a cloud-hosted productivity and collaboration layer for the company.
The Microsoft 365 implementation encompasses standard Collaboration capabilities, including cloud email, team chat and meetings, document libraries and co-authoring, and personal file sync and sharing. Microsoft 365 was configured to enable persistent team spaces, centralized content in SharePoint, and mobile-first access for knowledge workers, aligning platform configuration with common collaboration workflows in consumer packaged goods operations.
Operational coverage emphasized business functions that rely on cross-functional communication and content sharing, such as marketing, commercial teams, and internal corporate communications. Governance was implemented through tenant-level controls and role-based access provisioning within the Microsoft 365 tenant to manage identity, information access, and collaboration policies.
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Mahou San Miguel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | OSF Digital | 2024 | 2024 |
In 2024 Mahou San Miguel implemented Salesforce Commerce Cloud for eCommerce to modernize Tienda Mahou San Miguel and strengthen customer retention and loyalty across its online storefront. The project was driven by goals to reduce unregistered guest users, increase acceptance of commercial communications, and build a community of beer aficionados while leveraging an existing Salesforce CRM footprint.
The implementation included extensive Salesforce Commerce Cloud customizations and a tiered Loyalty Management program with voucher system integration, custom segmentations, and personalized label creation workflows. Interactive experiential modules branded as Experiencias and the Brands Corner were instrumented to support immersive purchases and event bookings, enabling curated merchandising and experience-driven commerce flows.
Architecturally the deployment integrated Commerce Cloud with existing Service Cloud and Experience Cloud instances via a B2C-CRM Connector to streamline service and commerce operations, and with Marketing Cloud using a Service and Marketing Cloud connector to enable real-time, data-driven marketing orchestration. Data Cloud was integrated to maintain buyer and non-buyer segments, powering hyper-personalized marketing and segmentation, and OSF Digital served as the system integrator reflecting an established partnership of over six years.
Operational coverage focused on eCommerce, marketing and service teams within Mahou San Miguel in Spain, along with community engagement operations for global beer aficionados visiting Tienda Mahou San Miguel. Governance emphasized consent capture during registration, segmented communications, and centralized loyalty rules to standardize reward issuance and voucher redemption workflows across channels.
Explicit outcomes reported include a 39.03% revenue augmentation, a 26.15% increase in orders, 224.44% growth in visits, a 15% increase in purchase frequency, and a 12% increase in average order value, alongside stated improvements in customer retention, segmentation, and community growth following the Salesforce Commerce Cloud deployment for eCommerce.
|
Mahou San Miguel SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Supply Chain Management, Demand Forecasting and Planning | SCM |
|
2014 | 2014 |
|
Mahou San Miguel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2017 | 2018 |
|
|
|
|
|
Customer Data Platform | CRM |
|
2025 | 2025 |
|
|
|
|
|
Customer Engagement, Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2024 | 2024 |
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2024 | 2024 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2014 | 2014 |
|
Mahou San Miguel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Database Management | IaaS |
|
2017 | 2017 |
|
Mahou San Miguel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Mahou San Miguel
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Head of Selection, Development & Corporate Culture HR Business Partner | Director | HR | |
|
|
|
HR Talent & Development Manager | Manager | HR | |
|
|
|
HR BP Logistic Service Business Unit | CXO | HR | |
|
Apps Being Evaluated by Mahou San Miguel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mahou San Miguel IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mahou San Miguel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mahou San Miguel Technographics
Mahou San Miguel is a Consumer Packaged Goods organization based in Spain,
with around 3876 employees and annual revenues of $1.52 billion.
Mahou San Miguel operates a diverse technology stack with applications such as
Oracle JD Edwards EnterpriseOne, Microsoft 365 and Salesforce Commerce Cloud,
covering areas like ERP Financial, Collaboration and eCommerce.
Mahou San Miguel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Salesforce.
Mahou San Miguel recently adopted applications including
Teavaro CDP in 2025, Salesforce Commerce Cloud in 2024 and Salesforce Loyalty Management in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mahou San Miguel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mahou San Miguel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mahou San Miguel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.