Major Cineplex Group Public Company
1839, 1839/1-6 Phaholyothin Road 8th Floor Ladyao Jatujak,
Bangkok, 10900,
Thailand
Bangkok, 10900,
Thailand
66 2 515 5555
Media
Major Cineplex Group Public Company Technographics
Major Cineplex Group Public Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Major Cineplex Group Public Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1350 Major Cineplex Group Public Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Major Cineplex Group Public Company has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2021, MoEngage Enagage for Customer Engagement in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Major Cineplex Group Public Company is running and its propensity to invest more and deepen its relationship with GumGum , MoEngage , OpenX Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Major Cineplex Group Public Company revenues, which have grown to $91.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Major Cineplex Group Public Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Major Cineplex Group Public Company Tech Stack and Enterprise Applications
Major Cineplex Group Public Company AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Major Cineplex Group Public Company embedded GumGum into its public website as an Artificial Intelligence Marketing solution. The GumGum deployment on the website delivers on-page contextual intelligence and visual content recognition capabilities to support contextual advertising, content relevance and automated ad placement across site pages. The integration is implemented at the site level using client side instrumentation to enable in-page analysis and ad rendering while surfacing contextual signals into existing marketing workflows.
The implementation scope centers on digital marketing and ad operations within Major Cineplex Group Public Company and is governed through web property controls and campaign configuration processes managed by the marketing team. GumGum provides contextual targeting, image based content classification and placement optimization capabilities consistent with the Artificial Intelligence Marketing category, applied directly to the company website inventory. Operational workflows emphasize campaign setup, creative alignment and ongoing site level instrumentation to maintain contextual decisioning and campaign execution.
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Major Cineplex Group Public Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MoEngage | Legacy | MoEngage Enagage | Customer Engagement | CRM | n/a | 2021 | 2021 |
In 2021, Major Cineplex Group Public Company implemented MoEngage Enagage on its website. The deployment places MoEngage Enagage as the primary Customer Engagement platform for web-based audience interaction across Major Cineplex digital properties, supporting marketing and customer experience functions focused on campaign delivery, segmentation, and behavioral analytics.
The implementation leverages standard Customer Engagement capabilities including real-time behavioral tracking, audience segmentation, campaign orchestration, personalized messaging, and analytics instrumentation. Configuration work centers on embedding the MoEngage Enagage web SDK, defining event and page view tracking for session and conversion signals, and building rule-based automation to trigger targeted messages and onsite personalization aligned to promotional customer journeys.
Operational coverage is concentrated on the website, with marketing and digital teams owning campaign creation, segmentation logic, message templates, and analytics dashboards. Governance practices emphasize tagging standards for event capture, campaign approval workflows, and periodic review of segmentation rules to maintain data quality and consistent web messaging.
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Major Cineplex Group Public Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Major Cineplex Group Public Company deployed OneTrust Cookie Consent on its corporate website. The OneTrust Cookie Consent implementation is aligned to the Governance, Risk and Compliance category and serves as the primary consent management layer for the companys web properties.
The deployment centers on standard cookie consent capabilities associated with OneTrust Cookie Consent, including a consent banner, a consent preference center, cookie categorization and automated consent record capture. Configuration work focused on embedding the consent scripts into the website front end, enforcing consent states for client-side cookies, and maintaining an auditable consent log for privacy governance.
Operational ownership is described by privacy, legal and digital/IT teams who manage policy configuration, banner messaging and consent retention settings. The implementation connects the company website to a centralized consent control plane, enabling compliance workflows and governance around web tracking and user preference management, while supporting marketing, legal and IT business functions.
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Major Cineplex Group Public Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Major Cineplex Group Public Company
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Major Cineplex Group Public Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Major Cineplex Group Public Company IT executives and key decision makers. This section highlights Major Cineplex Group Public Company's latest recorded technology evaluations, including IBM Cognos Controller for EPM on 2025-06-05 and IBM Cognos TM1 for EPM on 2025-06-02. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Major Cineplex Group Public Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-06-05 | Major Cineplex Group Public Company | Evaluated | IBM | IBM Cognos Controller | EPM | EPM |
| 2025-06-02 | Major Cineplex Group Public Company | Evaluated | IBM | IBM Cognos TM1 | EPM | EPM |
FAQ - APPS RUN THE WORLD Major Cineplex Group Public Company Technographics
Major Cineplex Group Public Company is a Media organization based in Thailand,
with around 1350 employees and annual revenues of $91.0 million.
Major Cineplex Group Public Company operates a diverse technology stack with applications such as
GumGum, MoEngage Enagage and OneTrust Cookie Consent,
covering areas like Artificial Intelligence Marketing, Customer Engagement and Governance, Risk and Compliance.
Major Cineplex Group Public Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, MoEngage and OneTrust.
Major Cineplex Group Public Company recently adopted applications including
OneTrust CookiePro in 2022, Amazon CloudFront in 2022 and GumGum in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Major Cineplex Group Public Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Major Cineplex Group Public Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Major Cineplex Group Public Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.