Makati Shangri-La Hotel and Resort
Ayala Avenue corner Makati Avenue,
Makati, 1200,
Philippines
Makati, 1200,
Philippines
63 2 8813 8888
Leisure and Hospitality
Makati Shangri-La Hotel and Resort Technographics
Makati Shangri-La Hotel and Resort Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Makati Shangri-La Hotel and Resort and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Makati Shangri-La Hotel and Resort employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Makati Shangri-La Hotel and Resort has purchased the following applications: Sojern for Guest Management in 2016, Microsoft 365 for Collaboration in 2017, Optimizely Ektron eCommerce for eCommerce in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Makati Shangri-La Hotel and Resort is running and its propensity to invest more and deepen its relationship with Sojern , Microsoft , Optimizely or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Makati Shangri-La Hotel and Resort revenues, which have grown to $450.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Makati Shangri-La Hotel and Resort intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Makati Shangri-La Hotel and Resort Tech Stack and Enterprise Applications
Makati Shangri-La Hotel and Resort ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Makati Shangri-La Hotel and Resort implemented Sojern as its Guest Management application on the hotel website. Sojern is deployed to capture web-sourced guest signals and to enable guest profiling and audience targeting consistent with Guest Management workflows. The implementation is focused on web deployment, where Sojern supports campaign orchestration, audience segmentation, and booking conversion tracking as part of the hotel’s digital guest acquisition layer. Operational coverage centers on the hotel’s digital marketing and e-commerce functions, with configuration and campaign rule sets managed for site-level visitor engagement and campaign delivery governance. Governance activities emphasize centralized campaign controls and privacy-aligned handling of web-derived guest data while configurations prioritize profile enrichment, segmentation rules, and conversion measurement tied to site interactions.
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Makati Shangri-La Hotel and Resort Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Makati Shangri-La Hotel and Resort implemented Microsoft 365 as its Collaboration platform. The hotel uses Microsoft 365 on their public website, indicating tenant-hosted collaboration and productivity services are part of the property digital footprint.
Microsoft 365 was provisioned to support core collaboration workflows, including enterprise email, document collaboration, file storage and real-time communications. The implementation includes Microsoft 365 components such as Exchange Online, SharePoint Online, OneDrive and Teams to enable inbox management, intranet and document libraries, file synchronization and team collaboration. These capabilities align with the Collaboration category and with standard content publishing and staff collaboration use cases.
Operationally the deployment is managed as a centralized Microsoft 365 tenant under the hotel IT organization, with identity and access management and role-based controls to govern corporate accounts and permissions. Configuration emphasis is consistent with tenant-level administration, mailbox and content governance, and site-facing content delivery tied to the hotel's web presence. The implementation therefore connects corporate collaboration tooling with guest-facing digital channels.
The Microsoft 365 implementation impacts corporate and property-level business functions including corporate communications, operations and guest service workflows through shared document and communication tooling. Microsoft 365 is the application's name and Collaboration is the Apps Category for this implementation at Makati Shangri-La Hotel and Resort.
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Makati Shangri-La Hotel and Resort eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Ektron eCommerce | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Makati Shangri-La Hotel and Resort deployed Optimizely Ektron eCommerce on its public website. The Optimizely Ektron eCommerce implementation centralizes content-driven merchandising and transactional capabilities, combining product and package catalog management, shopping cart and checkout workflows, and pricing and promotion configuration to support online room packages and ancillary services.
The deployment architecture is site-facing, leveraging the Optimizely Ektron eCommerce application alongside the website content layer to deliver unified commerce and content pages. Integrations emphasized standard commerce touchpoints such as payment gateway connectivity and order capture, and the platform supports functions used by marketing, eCommerce operations, reservations, and revenue teams for merchandising, availability checks, and promotions orchestration. Governance centered on aligning website content and commerce configuration, with catalog, checkout and promotion rules managed through the Optimizely Ektron eCommerce administration console.
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Makati Shangri-La Hotel and Resort CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Makati Shangri-La Hotel and Resort ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Makati Shangri-La Hotel and Resort IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Makati Shangri-La Hotel and Resort
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Makati Shangri-La Hotel and Resort Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Makati Shangri-La Hotel and Resort IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Makati Shangri-La Hotel and Resort digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Makati Shangri-La Hotel and Resort Technographics
Makati Shangri-La Hotel and Resort is a Leisure and Hospitality organization based in Philippines,
with around 1700 employees and annual revenues of $450.0 million.
Makati Shangri-La Hotel and Resort operates a diverse technology stack with applications such as
Sojern, Microsoft 365 and Optimizely Ektron eCommerce,
covering areas like Guest Management, Collaboration and eCommerce.
Makati Shangri-La Hotel and Resort has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sojern, Microsoft and Optimizely.
Makati Shangri-La Hotel and Resort recently adopted applications including
Lumen CDN in 2022, Adobe Analytics Cloud in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Makati Shangri-La Hotel and Resort’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Makati Shangri-La Hotel and Resort’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Makati Shangri-La Hotel and Resort technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.