Newcastle-Upon-Tyne, NE1 1UQ,
United Kingdom
Malhotra Group Technographics
Malhotra Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Malhotra Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 970 Malhotra Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Malhotra Group has purchased the following applications: Zonal PMS for Hotel Property Management in 2021, MailerLite for Marketing Automation in 2022, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Malhotra Group is running and its propensity to invest more and deepen its relationship with Zonal Retail Data Systems , MailerLite , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Malhotra Group revenues, which have grown to $49.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Malhotra Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Malhotra Group Tech Stack and Enterprise Applications
Malhotra Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zonal Retail Data Systems | Legacy | Zonal PMS | Hotel Property Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021 Malhotra Group deployed Zonal PMS when opening a new hotel in May 2021 to deliver a consistent guest experience and consolidate bookings and transactions across its leisure portfolio. The implementation positioned Zonal PMS as the primary Hotel Property Management platform for the site, centralizing rate controls, booking records and guest profiles to feed enterprise reporting.
The deployment integrated Zonal PMS with EPoS and the Loyalty module, implementing Hotel Property Management capabilities for front desk check in and check out, rate and availability controls, room postings and centralized guest profile linking. Configuration focused on unified transaction capture so F&B spend and room charges post to a single guest ledger, and reporting functions were configured to support revenue and rate decision workflows.
Rollout began at the new hotel in May 2021 with operational scope across the leisure portfolio, impacting guest services, revenue management and operations teams. Governance emphasized centralized data capture and standardized posting workflows, and the case study cites outcomes of streamlined operations, easier room postings and richer reporting to support rate decisions.
|
Malhotra Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MailerLite | Legacy | MailerLite | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Malhotra Group implemented MailerLite for Marketing Automation on its corporate website in the United Kingdom. The deployment uses MailerLite as the primary Marketing Automation application for on-site subscriber capture and outbound email communications.
The implementation configuration leverages core Marketing Automation capabilities, including embedded signup forms on the website, subscriber list management, email campaign orchestration, and automation workflows for basic lead nurturing and scheduled sends. MailerLite is used to manage templates, segmentation rules, and triggered communications as part of the digital marketing stack.
Operational ownership sits with the marketing and client engagement functions, where campaign creation, audience segmentation, and subscriber management are centralized. Governance and process controls focus on subscription consent, list hygiene, and approval workflows for campaign publication, aligned with standard email marketing practice in the region.
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Malhotra Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2022 | 2022 |
In 2022, Malhotra Group deployed Microsoft Azure Cloud Services to host its corporate website. The deployment places Microsoft Azure Cloud Services squarely in the Application Hosting and Computing Services category, consolidating the company website hosting and content delivery infrastructure on Microsoft public cloud for the UK professional services firm.
The implementation leverages Azure public cloud compute, storage, and platform services to run the website and associated web assets, reflecting standard Application Hosting and Computing Services capabilities such as web application hosting, object storage for media, platform-level monitoring, and identity integration for administrative access. Typical configuration elements include cloud-based DNS and SSL termination at the edge, automated provisioning and scaling of compute resources, and centralized logging and telemetry to support operations and troubleshooting under Microsoft Azure Cloud Services.
Operational scope is focused on the corporate website and related client engagement channels, impacting marketing, client services, and IT operations. Governance and operational workflows align to cloud resource provisioning, certificate lifecycle management, content deployment pipelines, and platform monitoring, with Microsoft Azure Cloud Services serving as the primary hosting and compute platform for these functions.
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IT Decision Makers and Key Stakeholders at Malhotra Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Malhotra Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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