Malibu Boats
5075 Kimberly Way,
Loudon, 37774, TN,
United States
Loudon, 37774, TN,
United States
1 865-458-5478
Manufacturing
Malibu Boats Technographics
Malibu Boats Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Malibu Boats and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3095 Malibu Boats employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Malibu Boats has purchased the following applications: Microsoft Dynamics GP for ERP Financial in 2014, Paycom ATS for Applicant Tracking System in 2017, Winboats for Dealership Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Malibu Boats is running and its propensity to invest more and deepen its relationship with Microsoft , EVO Payments , Paycom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Malibu Boats revenues, which have grown to $1.39 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Malibu Boats intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Malibu Boats Tech Stack and Enterprise Applications
Malibu Boats ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics GP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Malibu Boats implemented Microsoft Dynamics GP as its ERP Financial application. The deployment was focused on core finance operations at the Loudon, Tennessee site, with primary use in accounts payable and accounts receivable processing.
Microsoft Dynamics GP was configured to handle PO-driven invoice matching and manual non-PO invoice entry, invoice posting after boat shipment, freight and COD discount calculations, warranty credit processing, and manual credit handling. Functional workflows included printing trail invoices, verifying pricing, calculating freight, assigning invoices for approval to department heads, and answering payment status inquiries, reflecting standard ERP Financial transactional and ledger processes.
The implementation integrated invoice validation and line-item reconciliation through Decipher, and invoices were entered and processed in Great Plains for approval routing. Operational scope was centered on AP and AR staff at the Loudon site, where Accounts Payable Specialists managed PO and non-PO workflows, work statements, email correspondence related to payments, and the posting of invoices once goods shipped, with approval governance routed to department heads.
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Payment Processing | ERP |
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2014 | 2014 |
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Malibu Boats HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paycom | Legacy | Paycom ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Malibu Boats implemented Paycom ATS as its Applicant Tracking System to manage external job postings and capture candidate applications via the company careers site. Paycom ATS is used on Malibu Boats public hiring portal to publish vacancies and process inbound applications through a web-hosted candidate intake flow.
The Paycom ATS deployment emphasizes standard applicant tracking capabilities, including job requisition and posting, candidate profile and resume intake, application workflow routing, interview tracking, and basic compliance reporting. Configuration appears focused on career site integration and applicant lifecycle management, with the Paycom ATS form and listing surfaces embedded in the Malibu Boats careers experience.
Operationally the implementation supports recruiting and human resources workflows for external hiring, centralizing candidate data captured from the careers site into the Paycom ATS environment. The rollout centers on the public-facing careers channel, positioning Paycom ATS as the primary system of record for applicant tracking at Malibu Boats.
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Payroll | HCM |
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2014 | 2014 |
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Malibu Boats ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Winboats | Legacy | Winboats | Dealership Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Malibu Boats implemented Winboats as its Dealership Management system. The Winboats Dealership Management solution is listed in vendor testimonials as supporting sales quoting, parts/POS and dealer-facing workflows for Malibu Boats operations in Loudon, Tennessee and for dealer interactions in the United States, and module coverage inferred from the vendor suite includes sales, CRM, service and parts/POS with accounting integration.
Deployment focused on configuring dealer-facing workflows and transactional capabilities, with Winboats used to manage sales quoting, parts inventory and point of sale, service scheduling and CRM-driven dealer communication within the Dealership Management category. Integrations include accounting connectivity to close the transactional loop between parts/POS and financials, and the implementation emphasizes production use at Malibu Boats Loudon, TN to support dealer order capture and after-sales service across the US market.
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Manufacturing ERP | ERP Services and Operations |
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2014 | 2014 |
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Manufacturing ERP | ERP Services and Operations |
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2014 | 2014 |
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Manufacturing ERP | ERP Services and Operations |
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2021 | 2021 |
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Malibu Boats SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2014 | 2014 |
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Malibu Boats CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Malibu Boats EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2014 | 2014 |
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Malibu Boats ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Malibu Boats PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Computer-Aided Design (CAD) | PLM and Engineering |
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2018 | 2018 |
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Product Lifecycle Management | PLM and Engineering |
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2019 | 2019 |
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Malibu Boats Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2021 | 2021 |
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Malibu Boats TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Malibu Boats IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Malibu Boats CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Malibu Boats
| First Name | Last Name | Title | Function | Department | Phone | |
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Customer Service Manager | Manager | Customer Service | |
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Director of Customer Service | Director | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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CHRO | CXO | HR | |
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HR Manager - Payroll and Benefits | Manager | HR | |
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CFO | CXO | Finance | |
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Payroll and Benefits Coordinator | Manager | HR | |
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Chief Information Officer | CXO | IT | |
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Vice President, Information Systems and Technology | VP | IT | |
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Vice President Of Engineering | VP | Operations | |
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Director Corporate Quality | Director | Operations | |
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Design Engineering Manager | Manager | Operations | |
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Apps Being Evaluated by Malibu Boats Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Malibu Boats IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Malibu Boats digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Malibu Boats Technographics
Malibu Boats is a Manufacturing organization based in United States,
with around 3095 employees and annual revenues of $1.39 billion.
Malibu Boats operates a diverse technology stack with applications such as
Microsoft Dynamics GP, Paycom ATS and Winboats,
covering areas like ERP Financial, Applicant Tracking System and Dealership Management.
Malibu Boats has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Paycom and Winboats.
Malibu Boats recently adopted applications including
Infor LN in 2021, Hubspot CRM in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Malibu Boats’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Malibu Boats’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Malibu Boats technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.