Mall.cz
Mall.cz Technographics
Mall.cz Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mall.cz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Mall.cz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mall.cz has purchased the following applications: DataBreakers Booster for Artificial Intelligence Marketing in 2021, Keboola Platform for Analytics and BI in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mall.cz is running and its propensity to invest more and deepen its relationship with DataBreakers , Keboola , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mall.cz revenues, which have grown to $230.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mall.cz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mall.cz Tech Stack and Enterprise Applications
Mall.cz AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DataBreakers | Legacy | DataBreakers Booster | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Mall.cz deployed DataBreakers Booster on their website, integrating the DataBreakers Booster application as an Artificial Intelligence Marketing capability into their e-commerce experience. The initial deployment placed the solution directly on site pages to influence on‑page merchandising and customer engagement, aligning the application with Mall.cz’s digital storefront and conversion funnel.
Configuration work focused on runtime personalization, product recommendations, audience segmentation, and dynamic content delivery typical of Artificial Intelligence Marketing platforms. DataBreakers Booster was configured to surface model-driven recommendations and variant content across product detail and category pages, and to capture interaction events for ongoing model refinement and experimentation.
Operational ownership rested with Mall.cz’s digital marketing and e-commerce merchandising teams, with governance centered on campaign and personalization rule approvals, placement mapping, and tagging standards. Implementation effort emphasized front-end integration with analytics reporting and marketing workflows, ensuring exposures from DataBreakers Booster were instrumented into Mall.cz’s existing measurement and campaign processes.
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Mall.cz Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keboola | Legacy | Keboola Platform | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Mall.cz implemented Keboola Platform to centralize cloud data workflows and support its Analytics and BI needs. The Keboola Platform deployment emphasized cloud ETL, orchestration, and self-service BI capabilities to power pricing and product analytics across the organization.
The implementation used Keboola Platform ETL pipelines and orchestration layers together with self-service BI to enable dynamic pricing workflows across approximately 300,000 products. Configuration centered on reusable data pipelines and automated orchestration schedules, enabling over 100 engineers to own and iterate on data pipelines and feature releases.
Deployment followed a cloud-first architecture with Keboola Platform as the central data orchestration layer, instrumenting data ingestion, transformation, and downstream BI consumption. Operational scope covered Mall Group ecommerce and pricing functions within Central Europe, with the platform supporting product analytics, pricing decisioning, and faster feature delivery.
Governance shifted toward decentralized pipeline ownership and self-service analytics, reducing data-engineering bottlenecks and accelerating developer-driven feature deployment according to the customer account of Keboola. The Keboola Platform served as the primary Analytics and BI toolchain for Mall.cz, enabling controlled autonomy for engineering teams and operationalizing dynamic pricing at scale.
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Mall.cz Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Mall.cz implemented Microsoft 365 as its primary Collaboration platform. The implementation targeted corporate productivity and communication across the retailer's Czech Republic operations, supporting merchandising, customer service, logistics, finance and corporate teams within a 2,000 employee organization.
Microsoft 365 was configured to deliver cloud email and calendaring, document collaboration and file sharing, real time chat and online meetings, aligning core Collaboration capabilities with business workflows. Configuration work emphasized tenant level governance, document libraries and team workspaces to centralize content and versioning, together with administrative controls for compliance and data classification.
The deployment extends to Mall.cz public site usage as noted, and to internal business functions that handle customer engagement and order fulfillment, creating a unified productivity layer between front office and support teams. Integrations described in the rollout focus on identity aligned access and centralized administration of Collaboration services to reduce fragmentation of communication channels.
Governance and rollout prioritized phased adoption across departments, role based provisioning and policy driven controls for external sharing, with administrative processes established for continued configuration and user lifecycle management. Microsoft 365 is referenced by name throughout the estate to denote the platform providing Collaboration services for Mall.cz.
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Mall.cz Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
|
2021 | 2021 |
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Mall.cz CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2015 | 2015 |
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Digital Advertising Platform | CRM |
|
2014 | 2014 |
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Digital Advertising Platform | CRM |
|
2012 | 2012 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
|
2020 | 2020 |
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Mall.cz IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Mall.cz
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mall.cz Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mall.cz IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mall.cz digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mall.cz Technographics
Mall.cz is a Retail organization based in Czech Republic,
with around 2000 employees and annual revenues of $230.0 million.
Mall.cz operates a diverse technology stack with applications such as
DataBreakers Booster, Keboola Platform and Microsoft 365,
covering areas like Artificial Intelligence Marketing, Analytics and BI and Collaboration.
Mall.cz has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as DataBreakers, Keboola and Microsoft.
Mall.cz recently adopted applications including
DataBreakers Booster in 2021, DocuSign eSignature in 2021 and Keboola Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mall.cz’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mall.cz’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mall.cz technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.