London, EC2Y 5EA,
United Kingdom
Manulife Investment Management (Europe) Ltd Technographics
Manulife Investment Management (Europe) Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Manulife Investment Management (Europe) Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Manulife Investment Management (Europe) Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Manulife Investment Management (Europe) Ltd has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2020, Adobe Marketo for Marketing Automation in 2020, Bloomberg AIM for Portfolio and Investment Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Manulife Investment Management (Europe) Ltd is running and its propensity to invest more and deepen its relationship with Adobe Systems , Bloomberg , OneTrust or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Manulife Investment Management (Europe) Ltd revenues, which have grown to $98.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Manulife Investment Management (Europe) Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Manulife Investment Management (Europe) Ltd Tech Stack and Enterprise Applications
Manulife Investment Management (Europe) Ltd Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, Manulife Investment Management (Europe) Ltd deployed Adobe Experience Manager. Adobe Experience Manager was implemented as the Digital Asset Management solution powering the company website, providing a centralized repository and web-ready asset delivery for site content.
The implementation centralized marketing and web content operations, instituting metadata taxonomies, version control, renditions, and editorial approval workflows aligned with Digital Asset Management best practices. Configuration emphasized asset lifecycle governance and role-based access controls to support content publishing and ongoing web operations.
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Manulife Investment Management (Europe) Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Manulife Investment Management (Europe) Ltd deployed Adobe Marketo on their website to support Marketing Automation across its digital engagement layer. The implementation of Adobe Marketo is focused on website-driven campaign orchestration and digital lead capture, aligning marketing operations with online demand generation activities.
The Adobe Marketo deployment centers on core Marketing Automation capabilities including email marketing, nurture program orchestration, landing page and form management, behavioral web tracking, segmentation, and campaign automation. Configuration emphasizes reusable program templates and audience segmentation to standardize campaign workflows and reduce manual campaign setup.
Technical execution uses tag-based web tracking embedded on the Manulife Investment Management website to capture visitor signals and feed them into Adobe Marketo for lead state management and personalized communications. Operational coverage is centered on marketing and digital channels teams, who use Adobe Marketo to manage inbound lead flows, nurture sequences, and campaign reporting.
Governance for the deployment emphasizes marketing operations oversight, campaign approval workflows, and consent management for site-level tracking and opt-in capture. The narrative reflects an application-level implementation of Adobe Marketo, the Marketing Automation platform, instrumented directly on the corporate website to drive marketing and digital engagement functions.
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Manulife Investment Management (Europe) Ltd Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bloomberg | Legacy | Bloomberg AIM | Portfolio and Investment Management | Investment Management | n/a | 2019 | 2019 |
In 2019 Manulife Investment Management (Europe) Ltd implemented Bloomberg AIM as its Portfolio and Investment Management platform. The Bloomberg AIM support team in London is led by Seila Moran and provides technology development and analytics services to the firms institutional asset management business. The internal client base comprises Portfolio Managers and Investment Analysts, Equity, Fixed Income and Derivative trading desks, Compliance and Middle Office. The program operated with a global team spanning UK, North America and Asia.
Bloomberg AIM supports Order and Execution Management, Performance & Analytics and Investment Decision Support systems, and the support team implemented new workflows and recommended configuration improvements based on business needs. Bloomberg AIM was the main area of expertise for the team, which aligned functional modules to trade lifecycle processes, execution workflows and performance measurement. Workstreams focused on analytics instrumentation, order routing consistency and decision support integration to preserve data fidelity across portfolio management functions.
Operational integration emphasized close collaboration with Bloomberg Account Managers to address platform issues and tune configurations, and engagement with FinTech firms to enhance processes through new technologies. The deployment connected front office trading desks with middle office and compliance workflows so Order and Execution Management feeds Performance & Analytics and Investment Decision Support processes. Support, development and change coordination were run across regional teams in the UK, North America and Asia.
The team was heavily involved in projects with a large regulatory component, primarily Transaction Reporting and Global Trading, influencing workflow redesign and data governance rules. Governance activities included prioritizing compliance-driven change requests, establishing controls within Bloomberg AIM and coordinating business stakeholder sign off for trading and reporting process changes.
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Manulife Investment Management (Europe) Ltd TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Manulife Investment Management (Europe) Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Manulife Investment Management (Europe) Ltd
Apps Being Evaluated by Manulife Investment Management (Europe) Ltd Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-05-22 | Manulife Investment Management (Europe) Ltd | Evaluated | Mitel | Mitel MiVoice MX-ONE | Collaboration | Collaboration |