Marco Polo Hotels
3 Canton Rd, Tsim Sha Tsui,
Hong Kong, x,
Hong Kong
Hong Kong, x,
Hong Kong
852 2113 0088
Leisure and Hospitality
Marco Polo Hotels Technographics
Marco Polo Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marco Polo Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Marco Polo Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marco Polo Hotels has purchased the following applications: Sojern for Guest Management in 2018, Microsoft 365 for Collaboration in 2015, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marco Polo Hotels is running and its propensity to invest more and deepen its relationship with Sojern , Microsoft , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marco Polo Hotels revenues, which have grown to $170.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marco Polo Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marco Polo Hotels Tech Stack and Enterprise Applications
Marco Polo Hotels ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2018 | 2018 |
Marco Polo Hotels implemented Sojern in 2018 as a web-facing guest management deployment tied to its corporate website in Hong Kong. The implementation uses Sojern on their website to capture and orchestrate guest interactions and web signals as part of a Guest Management strategy, positioning Sojern to handle online guest profiling and behavioral data collection directly through site instrumentation. The Sojern deployment is scoped to website operations and marketing workflows, with configuration focused on capturing session level data and supporting segmentation and audience construction for guest engagement.
The deployment emphasizes Guest Management capabilities common to the category, including guest profiling, behavioral segmentation, and personalization workflows implemented through Sojern on-site instrumentation. Operational ownership sits with digital marketing and website teams, and governance centers on data capture policies and campaign segmentation rules to drive online engagement through the website.
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Marco Polo Hotels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Marco Polo Hotels implemented Microsoft 365. Marco Polo Hotels is a Hong Kong based leisure and hospitality company with about 1,000 employees and adopted Microsoft 365 as its Collaboration platform.
The deployment is visible on the company website and aligns with typical Microsoft 365 capabilities, including Exchange Online for corporate email, SharePoint Online for document and intranet content, OneDrive for user file sync, Microsoft Teams for real time collaboration, and the Office productivity suite for authoring and workflow. Microsoft 365 is positioned to support internal communications, content publishing, and coordinated team workflows across corporate functions.
Operational coverage includes corporate communications, sales and marketing, reservations support, property level operations, and back office functions, with the Collaboration platform serving both centralized corporate teams and distributed hotel staff. The configuration supports coordinated guest services and operational processes by enabling document sharing, team chat, and scheduled meetings across sites.
Governance and operational control are expected to center on a centralized Microsoft 365 tenant approach with Azure Active Directory based identity and role based administration, centralized license management, and policy controls for security and compliance. Provisioning and access workflows would be administered by corporate IT in coordination with site level IT staff for account lifecycle and access management.
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Marco Polo Hotels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020 Marco Polo Hotels deployed Hotjar on its public website as a targeted Customer Experience instrumentation effort. The implementation placed the Hotjar JavaScript snippet across property pages, booking flows, and pre-arrival information pages to capture behavioral signals relevant to online reservations and guest engagement. Marco Polo Hotels Hotjar Customer Experience deployment served the companys digital experience and marketing stakeholders in Hong Kong, aligning with web measurement and conversion analysis needs.
The Hotjar configuration emphasized session recordings, heatmaps, conversion funnels, and on-page feedback widgets, with page-level targeting to prioritize high-value conversion paths. Hotjar session replays and heatmaps were configured to capture click, scroll, and form interaction events, and feedback widgets were placed on key pages to collect qualitative input from site visitors. The deployment used common site-level instrumentation patterns for JavaScript-based analytics and page targeting to limit scope to commercial and guest-facing pages.
Operational coverage included desktop and mobile web channels of the marcopolohotels.com domain, with direct use of Hotjar dashboards and session recordings by digital product owners, marketing, and revenue teams. Data was consumed as behavioral analytics to inform UX adjustments and content prioritization rather than as a system of record. No specific third-party system integrations are documented in source records.
Governance for the Hotjar rollout established administrative access controls and standard operating procedures for session review and feedback handling, along with page-level exclusion rules to reduce exposure of sensitive inputs. Rollout followed a staged approach that prioritized booking and property detail pages before broader site coverage, maintaining a focus on minimizing operational risk and preserving guest privacy during onsite behavioral analysis.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marco Polo Hotels PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Marco Polo Hotels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Marco Polo Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Marco Polo Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marco Polo Hotels IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marco Polo Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Marco Polo Hotels Technographics
Marco Polo Hotels is a Leisure and Hospitality organization based in Hong Kong,
with around 1000 employees and annual revenues of $170.0 million.
Marco Polo Hotels operates a diverse technology stack with applications such as
Sojern, Microsoft 365 and Hotjar,
covering areas like Guest Management, Collaboration and Customer Experience.
Marco Polo Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sojern, Microsoft and Contentsquare.
Marco Polo Hotels recently adopted applications including
Hotjar in 2020, Sojern in 2018 and The Trade Desk in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marco Polo Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marco Polo Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marco Polo Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.