Budapest, 1118,
Hungary
Maresi Foodbroker Hungary Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Maresi Foodbroker Hungary and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 34 Maresi Foodbroker Hungary employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maresi Foodbroker Hungary has purchased the following applications: R&R FusionR SFA for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maresi Foodbroker Hungary is running and its propensity to invest more and deepen its relationship with R&R Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maresi Foodbroker Hungary revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maresi Foodbroker Hungary intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| R&R Software | Legacy | R&R FusionR SFA | CRM | CRM | n/a | 2021 | 2021 |
In 2021, Maresi Foodbroker Hungary implemented R&R FusionR SFA to support field sales and mobile CRM activities. The CRM deployment targeted the companys FMCG distribution operations in Hungary, emphasizing mobile sales force enablement delivered through native iOS applications.
The R&R FusionR SFA implementation focused on core operational CRM and SFA capabilities consistent with field sales use cases, including mobile order capture, customer visit workflows, contact and account management, and offline data capture to accommodate on‑route connectivity constraints. The solution was provisioned as an iOS compatible, mobile first architecture to put order handling and sales execution onto native iOS apps for field representatives.
Operational scope was explicitly the Hungary field sales organization and order handling processes within distribution, with rollout activities centered on embedding mobile CRM workflows into daily sales routines. Governance emphasized configuring the R&R FusionR SFA application to mirror FMCG distribution visit and ordering processes, and the project aimed to accelerate field operations and order handling via the native iOS client.
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