Maria Nila
Andesitgatan 12 B,
Helsingborg, 254 68,
Sweden
Helsingborg, 254 68,
Sweden
46 42 453 47 00
Consumer Packaged Goods
Maria Nila Technographics
Maria Nila Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maria Nila and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Maria Nila employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maria Nila has purchased the following applications: Microsoft Dynamics 365 Business Central for ERP Financial in 2021, Teamtailor ATS for Recruiting, Applicant Tracking System in 2017, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maria Nila is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maria Nila revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maria Nila intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maria Nila Tech Stack and Enterprise Applications
Maria Nila ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Oracle NetSuite ERP | Microsoft Dynamics 365 Business Central | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021 Maria Nila implemented Microsoft Dynamics 365 Business Central as its ERP Financial system, replacing Oracle NetSuite ERP. The deployment was led internally by an Application Specialist ERP based in Stockholm, aligned with Microsoft as the vendor, and sized to support Maria Nila’s approximately 200 employee consumer packaged goods operations.
Microsoft Dynamics 365 Business Central was configured to support core financial management, inventory and order management, and procurement workflows consistent with ERP Financial capabilities. Configuration work emphasized chart of accounts alignment, accounts payable and receivable workflows, inventory valuation rules, and order to cash orchestration to reflect the company’s production and distribution flows for vegan hair care products.
The implementation established interfaces across sales, warehouse and procurement functions to centralize transactional data and streamline handoffs between commercial and operations teams. The Application Specialist role covered daily operations, support triage and system updates, and served as the primary business liaison in setting requirements with implementation consultants while running continuous workshops for end users across functions.
Governance and rollout were structured around an IT strategy developed with management, formalized support and update processes, and phased user workshops to embed new workflows and access controls. The Application Specialist acted as system owner to maintain configuration, prioritize enhancements and coordinate cross functional adoption across Maria Nila’s Stockholm operations.
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
Maria Nila HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017 Maria Nila implemented Teamtailor ATS as its Recruiting,Applicant Tracking System and deployed the application as the front-end careers experience on its corporate website. The deployment targeted recruitment for the Sweden-based consumer packaged goods company with roughly 200 employees, positioning Teamtailor ATS to centralize candidate intake on the public career site and route applicants into structured hiring workflows.
Configuration focused on career site embedding, job requisition and posting management, candidate application forms, and pipeline stage management that supports screening and interview coordination. Teamtailor ATS was configured to capture candidate profiles and application data via the website, enable collaborative review by hiring managers and HR, and standardize status progression across open roles consistent with typical applicant tracking workflows.
Operational coverage centered on Talent Acquisition and HR functions, with the Teamtailor ATS instance integrated directly into Maria Nila’s public career pages to present employer branding and job listings. Governance emphasized structured pipelines and centralized candidate records to support consistent hiring processes and cross-team coordination, while all candidate flow originated through the Teamtailor ATS powered career site.
|
|
|
|
|
Time and Attendance | HCM |
|
2018 | 2018 |
|
Maria Nila Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Maria Nila implemented Microsoft 365 as its primary Collaboration platform for its Sweden-based operations. The deployment was provisioned as a cloud tenant delivering organizational email and core collaboration services, aligned with a mid-market footprint of roughly 200 employees. Architecture emphasized cloud-first delivery with tenant-level identity and access controls and centralized administration for user provisioning and policy management.
Microsoft 365 was configured to provide Exchange Online email, SharePoint Online document libraries, OneDrive file synchronization, and Microsoft Teams for real-time collaboration, supporting business functions including internal communications, marketing collaboration, and product operations. The implementation surfaces Microsoft 365 capabilities on the company website, indicating integration points for public-facing content or embedded collaboration features. Governance focused on centralized user and content governance, policy-driven access controls, and role-based administration across departments in Sweden.
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Maria Nila eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2023 | 2023 |
|
|
|
|
|
Shipping Management | eCommerce |
|
2022 | 2022 |
|
Maria Nila CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2022 | 2022 |
|
|
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
|
Maria Nila IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Maria Nila
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Maria Nila Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maria Nila IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maria Nila digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Maria Nila Technographics
Maria Nila is a Consumer Packaged Goods organization based in Sweden,
with around 200 employees and annual revenues of $30.0 million.
Maria Nila operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Business Central, Teamtailor ATS and Microsoft 365,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Collaboration.
Maria Nila has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Teamtailor.
Maria Nila recently adopted applications including
USPS Click-N-Ship in 2023, Google Pay in 2022 and Apple Pay in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maria Nila’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maria Nila’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maria Nila technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.