Bolzano, 39100,
Italy
Markas Technographics
Markas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Markas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13000 Markas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Markas has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2025, CleverReach for Marketing Automation in 2019, Boomi AtomSphere for API Management, iPaaS (Integration Platform as a Service) in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Markas is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Markas revenues, which have grown to $441.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Markas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Markas Tech Stack and Enterprise Applications
Markas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2025 | 2025 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Markas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2019 | 2019 |
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Tag Management | CRM |
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2020 | 2020 |
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Markas PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Boomi | Legacy | Boomi AtomSphere | API Management, iPaaS (Integration Platform as a Service) | PaaS | Mind-Mercatis | 2020 | 2020 |
In 2020, Markas implemented Boomi AtomSphere to govern and orchestrate data and processes across a hybrid application ecosystem, adopting API Management,iPaaS (Integration Platform as a Service) capabilities to enable centralized integration control. The deployment leveraged the Boomi AtomSphere cloud platform to provide a self-service integration layer with an intuitive drag-and-drop interface, allowing multiple teams to develop and manage connectors and flows concurrently.
Boomi AtomSphere was configured modularly, enabling a progressive rollout where existing processes were refined and new flows were developed, tested, and deployed. The implementation included 15 Boomi connectors in production, with four connectors dedicated to HR functions, three to management systems, one to CRM, one to plant production software, and additional connectors used for file exchanges across vertical systems.
The project integrated explicitly named systems, including Microsoft Dynamics, Oracle HCM, Zucchetti, Sage DPW, Q-81 HSE, Fleet Support, and CSB, extending orchestration into HR, CRM, finance-adjacent processes, and production systems. Mind-Mercatis served as the implementation partner and led a proof of concept that validated Boomi AtomSphere as the platform to replace the prior ad hoc interface structure, and Markas signaled plans to add Boomi B2B/EDI Management along with additional SAP and CRM extensions.
Governance and operational change centered on reducing ad hoc point-to-point interfaces and enabling a governed, company-wide integration practice, with staff adoption accelerated by short hands-on familiarization periods. The Boomi deployment was described internally as an alive, ongoing program to accompany future business development, delivering self-service integrations in a timely, structured manner and simplifying orchestration from HR to CRM to finance.
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Transactional Email | PaaS |
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2023 | 2023 |
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Markas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Markas CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Markas
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Markas Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||