Market Track
233 S. Wacker Drive, Suite 1801,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 312-529-5102
Media
Market Track Technographics
Market Track Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Market Track and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Market Track employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Market Track has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2015, Hubspot CRM for CRM in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Market Track is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Market Track revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Market Track intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Market Track Tech Stack and Enterprise Applications
Market Track ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Market Track implemented Oracle NetSuite ERP. The cloud SaaS deployment of Oracle NetSuite ERP centralized the company financial operations under the ERP Financial category for the 250 employee U.S. media firm. The effort targeted consolidation of transactional finance and core accounting functions into a single financial ledger and reporting platform.
Configuration emphasized core ERP Financial modules including general ledger, accounts payable, accounts receivable, fixed asset management, billing, cash management, and financial reporting. Workflows were established for procure to pay and order to cash financial processes, chart of accounts design, period close sequencing, tax handling, and role based access controls for finance users. Implementation used the vendor native configuration and scripting capabilities to align record types and automation with Market Track accounting rules.
Operational rollout was phased, beginning with core ledger and payables, followed by receivables and billing, and concluding with reporting and close orchestration, covering the finance, accounting and procurement teams across U.S. operations. Governance included centralized finance ownership, documented month end procedures and permissioned user roles to support ongoing financial control and compliance within the ERP Financial environment.
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Market Track Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Market Track implemented Microsoft 365 as its primary Collaboration platform. Market Track implemented Microsoft 365 in 2015 to provide cloud-hosted productivity and collaboration capabilities for its roughly 250 employee organization based in the United States, and the vendor presence is referenced on Market Track’s public website.
The Microsoft 365 deployment centers on core Collaboration capabilities, including enterprise email, real time chat and meetings, document collaboration and cloud file storage. Typical functional modules configured include Exchange Online for messaging, Microsoft Teams for synchronous collaboration, SharePoint Online for intranet and content libraries, OneDrive for personal file storage, and the Office productivity applications, with tenant level licensing and user provisioning aligned to role based access.
Operational coverage spans corporate functions that drive content production and client reporting, with IT administering the Microsoft 365 tenant and directory integration for single sign on. Identity and access management, conditional access controls and tenant administration are implemented consistent with Microsoft 365 operational patterns, and the company surfaces the use of Microsoft 365 capabilities on its website.
Governance and workflow changes focus on centralizing document libraries, permissions and collaborative authoring workflows, with information governance controls applied at the tenant level. Microsoft 365 is positioned to support Market Track business functions such as corporate communications, content operations and product teams, providing a unified Collaboration platform across the organization.
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Collaboration | Collaboration |
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2018 | 2018 |
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Market Track CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2016 | 2016 |
In 2016, Market Track implemented Hubspot CRM to provide CRM capabilities for sales and marketing. Hubspot CRM is embedded on Market Track's website to capture visitor interactions, web form submissions, and marketing qualified leads directly into the contact database.
The implementation centers on contact management, web lead capture, activity tracking, deal pipeline management, and basic marketing automation workflows typical of a CRM deployment. Configuration work focused on form and tracking script placement on the site, contact property standardization, and pipeline stages to support lead to opportunity progression.
Operational coverage includes marketing and sales functions across Market Track's United States operations, with the website acting as the primary inbound channel feeding Hubspot CRM. Integrations are limited to the website touch points documented, with leads and behavioral data routed into the CRM for follow up and campaign segmentation.
Governance established centralized contact data stewardship and lead routing rules to align marketing campaigns and sales follow up, along with workflow orchestration inside Hubspot CRM to enforce handoffs. The narrative reflects a web-first CRM implementation where the Hubspot CRM deployment is the core system for inbound lead capture and commercial engagement workflows.
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Market Track ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Market Track PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Market Track IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Market Track
| First Name | Last Name | Title | Function | Department | Phone | |
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COO | CXO | Finance | |
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CEO | CXO | Finance | |
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Senior Vice President of Operations and IT | VP | IT | |
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Apps Being Evaluated by Market Track Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Market Track IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Market Track digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Market Track Technographics
Market Track is a Media organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Market Track operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Hubspot CRM,
covering areas like ERP Financial, Collaboration and CRM.
Market Track has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and HubSpot.
Market Track recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2023, Lumen CDN in 2023 and Fastly in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Market Track’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Market Track’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Market Track technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.