Mumbai, 400099,
India
Marriott India Technographics
Marriott India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marriott India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Marriott India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marriott India has purchased the following applications: Visa Checkout for Payment Processing in 2017, Sojern for Guest Management in 2023, BOTSHOT Freddie for Chatbots and Conversational AI in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marriott India is running and its propensity to invest more and deepen its relationship with Visa , Apple , Sojern or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marriott India revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marriott India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marriott India Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Checkout | Payment Processing | ERP Financial Management | n/a | 2017 | 2017 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2023 | 2023 |
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Reservation and Booking Management | ERP Services and Operations |
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2016 | 2016 |
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Reservation and Booking Management | ERP Services and Operations |
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2016 | 2016 |
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Reservation and Booking Management | ERP Services and Operations |
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2020 | 2020 |
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Reservation and Booking Management | ERP Services and Operations |
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2024 | 2024 |
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Reservation and Booking Management | ERP Services and Operations |
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2019 | 2019 |
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Reservation and Booking Management | ERP Services and Operations |
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2023 | 2023 |
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BOTSHOT | Legacy | BOTSHOT Freddie | Chatbots and Conversational AI | AI-Powered Application | n/a | 2025 | 2025 |
In 2025 Marriott India implemented BOTSHOT Freddie, a Chatbots and Conversational AI application, to reduce missed calls and automate guest outreach across its properties in India. The deployment converted missed calls into WhatsApp and chat interactions to capture potential bookings and to streamline workflows in the customer support and CRM area.
BOTSHOT Freddie was configured to intercept missed-call triggers and initiate automated WhatsApp chat flows that qualify guest intent and surface booking opportunities. Functional capabilities implemented included missed-call capture and conversion, conversational chat flow orchestration, automated outbound outreach sequencing, and handoff logic to reservations and CRM workflows. Configuration focused on conversational intent classification, message templates for guest engagement, and rules to escalate high intent interactions to human agents.
The BOTSHOT case study documents a 30-day implementation in India and an operational scope spanning Marriott properties in the country, impacting front desk, reservations, and guest service touchpoints. Governance centered on aligning automated outreach with existing reservations and CRM processes and on operationalizing chat handoffs for staff handling bookings. Outcomes reported by BOTSHOT included substantial reductions in missed-call abandonments and estimated incremental revenue gains per property.
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Event Management | Collaboration |
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2025 | 2025 |
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Online Meeting Scheduling | Collaboration |
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2019 | 2019 |
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Online Meeting Scheduling | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2016 | 2016 |
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Content Management | Content Management |
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2023 | 2023 |
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Content Management | Content Management |
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2022 | 2022 |
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Content Management | Content Management |
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2022 | 2022 |
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Digital Asset Management | Content Management |
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2023 | 2023 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Video Editing | Content Management |
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2016 | 2016 |
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Video Editing | Content Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2014 | 2014 |
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2025 | 2025 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Domain Name System (DNS) | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Marriott India
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Marriott India Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||