Mars Australia
1 Petcare Pl,
Wodonga, 3690, VIC,
Australia
Wodonga, 3690, VIC,
Australia
61 2 4389-6700
Consumer Packaged Goods
Mars Australia Technographics
Mars Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mars Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Mars Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mars Australia has purchased the following applications: SAP S/4 HANA for ERP Financial in 2025, Phenom Talent CRM for Candidate Relationship Management in 2021, Microsoft SharePoint for Enterprise Content Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mars Australia is running and its propensity to invest more and deepen its relationship with SAP , Phenom , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mars Australia revenues, which have grown to $920.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mars Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mars Australia Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2025 | 2026 |
In 2025 Mars Australia Pty Ltd deployed SAP S/4 HANA as its ERP Financial platform, replacing SAP ERP ECC 6.0 as the core transactional backbone. The implementation was positioned to support all Mars segments operating from the Melbourne office and to centralize finance, procurement and supply chain transaction processing under a single SAP S/4 HANA instance.
The SAP S/4 HANA rollout focused on core functional modules consistent with the ERP Financial profile, explicitly including SAP Finance & Controlling, SAP Materials Management and SAP Supply Chain Management. Functional design emphasized SDLC discipline for configuration and controlled design transition activities, with on-site IT Service Management responsibilities aligned to end user computing, networks, server rooms and security operations.
Integrations were scoped to the broader Mars application landscape as reflected in role requirements, with explicit integration points to SAP SuccessFactors for HR related processes and to existing Oracle systems within the environment. Operational coverage included local end user support teams in Melbourne, collaboration with GDO teams for regional infrastructure initiatives and coordination with managed service providers to meet SLAs.
Governance and process changes were governed by the ITIL framework, with formal change advisory board budgeting and vendor management controls built into the program. The implementation included accountable on-site roles for design transition, continuous improvement of IT Service Management processes and stakeholder reviews of service levels and IT roadmaps, preserving operational continuity while moving transactional workloads to SAP S/4 HANA.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2021 | 2021 |
In 2021, Mars Australia Pty Ltd implemented Phenom Talent CRM for Candidate Relationship Management. The deployment targeted the Talent Acquisition function in Australia, with primary operational coverage across business support and factory recruitment teams based in Brisbane and other Australian sites. The implementation aligned with a compact in-country TA organization where a Senior Talent Acquisition Partner serves as an advanced user and Team Champion, and manages two direct reports focused on business support and factory hiring.
Phenom Talent CRM was configured to provide talent pool management, candidate relationship profiles, candidate pipelining, sourcing campaign automation, interview scheduling, and analytics and reporting. Configuration emphasized recruiter workflows, CRM segmentation for passive and active talent, and team collaboration features to support coordinated outreach and candidate engagement. Internal governance and configuration ownership were exercised by the Senior Talent Acquisition Partner in the Team Champion role, which guided user training and standardization of recruiter processes.
The implementation integrated candidate-level data with Workday to align recruiting records with core HR data, and with LinkedIn to surface sourcing insights and reporting consistent with the team’s use of LinkedIn analytics. These integrations supported end-to-end candidate lifecycle management, from sourcing and engagement in Phenom Talent CRM through reconciliation with HR systems.
Rollout governance used a Team Champion model, centralizing configuration control while enabling localized recruiter adoption led by the Senior Talent Acquisition Partner. Operational changes focused on standardizing recruitment workflows and instituting CRM-led candidate engagement across the Talent Acquisition organization.
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Core HR | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SharePoint | Enterprise Content Management | Content Management | n/a | 2018 | 2018 |
In 2018, Mars Australia Pty Ltd implemented Microsoft SharePoint for Enterprise Content Management. The Microsoft SharePoint deployment centralized document management, intranet and team collaboration services for Mars Wrigley Australia, aligning with the regional digital roadmap set by the Senior Manager IT and Digital Innovation lead.
The implementation used Microsoft SharePoint capabilities common to the Enterprise Content Management category, including structured document libraries, metadata and taxonomy design, records management, enterprise search, and workflow automation to support collaboration across sales, marketing, supply chain, production, HR P&O and executive teams. Configuration and automation efforts were coordinated with CI CD practices championed by the IT lead, and content governance and taxonomy standards were established to control lifecycle and access.
SharePoint was provisioned as part of a Microsoft-centric platform portfolio and operated alongside SAP integration, Salesforce CRM and SRM analytics initiatives that were part of the same delivery program, with hosting and platform evolution aligned to Microsoft Azure. Governance and rollout were overseen by the Mars Australia IT steering committee, with the IT lead serving as project sponsor and steering lead, backed by a locally managed budget allocation of US1.2Mil to US1.8Mil and adoption activities such as design thinking workshops for senior managers.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Mars Australia
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Mars Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mars Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mars Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Mars Australia Technographics
Mars Australia is a Consumer Packaged Goods organization based in Australia,
with around 2000 employees and annual revenues of $920.0 million.
Mars Australia operates a diverse technology stack with applications such as
SAP S/4 HANA, Phenom Talent CRM and Microsoft SharePoint,
covering areas like ERP Financial, Candidate Relationship Management and Enterprise Content Management.
Mars Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Phenom and Microsoft.
Mars Australia recently adopted applications including
SAP S/4 HANA in 2025, Phenom Talent CRM in 2021 and Workday HCM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mars Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mars Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mars Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.