Marstons
Marston's House Brewery Road,,
Wolverhampton, WV1 4JT,
United Kingdom
Wolverhampton, WV1 4JT,
United Kingdom
44 19 0290-7250
Retail
Marstons Technographics
Marstons Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Marstons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10000 Marstons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Marstons has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, Flooid POS for Point Of Sale in 2018, SAP BusinessObjects for Analytics and BI in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Marstons is running and its propensity to invest more and deepen its relationship with SAP , Flooid , Celestra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Marstons revenues, which have grown to $1.17 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Marstons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Marstons Tech Stack and Enterprise Applications
Marstons ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | Rocket Consulting | 2017 | 2017 |
In 2017 Marstons implemented SAP S/4 HANA as its ERP Financial platform, initiating a phased migration that converted part of the SAP ERP ECC 6.0 landscape to SAP S/4 HANA. The program was scoped as a targeted conversion of financial processes and infrastructure rather than a simultaneous rip and replace across the entire estate.
The SAP S/4 HANA implementation concentrated on core ERP Financial capabilities, aligning general ledger, accounts payable, accounts receivable and period close workflows to the new data model and in-memory processing. Project activities explicitly included creation of new business processes, comprehensive test planning and execution, and stress test scenarios to validate transactional throughput and month end close sequences on the S/4 HANA platform.
Deployment architecture reflected a partial landscape migration, maintaining coexistence with remaining ECC instances while converting selected clients and modules to SAP S/4 HANA, and using selective data conversion and cutover sequencing to minimize operational disruption. The program engaged SI VAR Rocket Consulting as an implementation partner and followed Agile Scrum methodology throughout the lifecycle, enabling iterative configuration, sprint based testing and prioritized defect resolution.
Governance and operational readiness centered on full project lifecycle management, with explicit planning for SAP cutover and hypercare phases to stabilize finance operations post go live. The implementation impacted corporate finance and accounting operations, requiring process realignment, updated control points and runbook documentation to support the new SAP S/4 HANA ERP Financial environment.
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Marstons ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flooid | Legacy | Flooid POS | Point Of Sale | ERP Services and Operations | Celestra | 2018 | 2018 |
In 2018, Marstons implemented Flooid POS as part of the Beanstore EPoS Upgrade across its estate. Flooid POS, classified under the Point Of Sale category, was provisioned to modernize front of house transaction capture and point of sale operations across Marstons' traditional locals, family pub restaurants and town centre bars.
The deployment centered on the POS 350 hardware platform, installed and configured through a joint delivery model that combined Celestra consultancy with Marstons' Project Management, Warehouse, Configuration and Engineering teams. Functional modules and capabilities implemented aligned to Point Of Sale norms, including core transaction processing, site level menu and pricing configuration, and inventory and warehouse workflow support coordinated by in‑house configuration and warehouse teams.
Celestra, which has worked with Marstons since 2016, provided ongoing support, consultation and configuration recommendations at program level, enabling the rollout to scale and evolve through shared technical knowledge. The partnership role included technical advisement, solution configuration and on site engineering support throughout the upgrade phases.
Operational coverage emphasized hospitality business functions, notably point of sale operations, warehouse logistics and configuration governance across the Marstons estate. The Beanstore EPoS Upgrade is described by project stakeholders as a triumph and success, with the POS 350 characterized as an innovative technology influencing hospitality point of sale workflows.
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Point Of Sale | ERP Services and Operations |
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2016 | 2016 |
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Marstons Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2006 | 2006 |
In 2006 Marstons implemented SAP BusinessObjects as a core Analytics and BI capability to centralize management reporting and market insight. Marstons SAP BusinessObjects Analytics and BI deployment focused on supporting market insight, free trade sales, commercial and customer support business functions across the United Kingdom.
The implementation emphasized reporting and ad hoc query capabilities, delivering management information, scheduled reporting and dashboard views to directors and area managers. SAP BusinessObjects was used to produce reporting models and a Reporter model that mapped Salesforce call reporting for more than 100 Area Managers, and to deliver key reporting systems that supported free trade sales force management and product performance analysis.
Operational integration included feeds from SAP Business Warehouse and common enterprise data sources such as Excel and AC Nielsen, enabling consolidated MI for senior management and commercial teams. The SAP BusinessObjects deployment served departments including market insight, commercial, free trade operations and customer support, and was used to assemble data for strategic projects and sales planning.
Governance and rollout combined structured user training and process mapping to remove reporting bottlenecks and improve data-driven workflows. Reporting tools and the broader reporting program supported by SAP BusinessObjects were linked in the record to new CRM and telemarketing activities, and those reporting improvements are documented as contributing to a reported £250,000 increase in telemarketing revenue over six months.
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Marstons eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Marstons CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, Sales Engagement | CRM |
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2019 | 2019 |
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Marstons Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Marstons PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Marstons IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Marstons
| First Name | Last Name | Title | Function | Department | Phone | |
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Group HR Director | Director | HR | |
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Group Director of IT | Director | IT | |
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Business Intelligence Database Manager | Manager | IT | |
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Head Of Customer Service - Support | Director | Customer Service | |
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BI Manager | Manager | IT | |
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Head of Systems and Projects | Director | IT | |
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Customer Service Manager | Manager | Customer Service | |
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Digital Marketing lead | Manager | Marketing | |
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Head of Marketing | Director | Marketing | |
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Guest Insight & Experience Manager | Manager | Customer Service | |
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Apps Being Evaluated by Marstons Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Marstons IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Marstons digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Marstons Technographics
Marstons is a Retail organization based in United Kingdom,
with around 10000 employees and annual revenues of $1.17 billion.
Marstons operates a diverse technology stack with applications such as
SAP S/4 HANA, Flooid POS and SAP BusinessObjects,
covering areas like ERP Financial, Point Of Sale and Analytics and BI.
Marstons has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Flooid.
Marstons recently adopted applications including
Pathwire MailJet in 2021, Deployteq Marketing Automation in 2020 and Microsoft Dynamics 365 Customer Engagement in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Marstons’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Marstons’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Marstons technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.