Amsterdam, 1059CA,
Netherlands
Mart Visser Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mart Visser and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Mart Visser employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mart Visser has purchased the following applications: Slack Connect for Collaboration in 2024, NextChapter MIM for Customer Loyalty, Trade Promotion Management in 2024, OpenResty ENTERPRISE for Apps Development in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mart Visser is running and its propensity to invest more and deepen its relationship with Salesforce , NextChapter , OpenResty or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mart Visser revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mart Visser intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2024 | 2024 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextChapter | Legacy | NextChapter MIM | Customer Loyalty, Trade Promotion Management | CRM | n/a | 2024 | 2024 |
In 2024, Mart Visser deployed NextChapter MIM as part of a broader adoption of NextChapter's unified commerce suite. The initiative targeted modernization of the retailer's B2C webshop and centralization of product and marketing content, using PIM and CMS integrations to synchronize catalogs and promotional assets. Mart Visser implemented NextChapter MIM to enable Customer Loyalty,Trade Promotion Management capabilities within a multi-module commerce architecture that also included PIM, OMS, and CMS components.
NextChapter MIM was configured to support loyalty program lifecycle management and trade promotion workflows, using customer segmentation, promotion setup, coupon and voucher orchestration, and redemption validation tied to order events. Integration points ingested product master data from the PIM and published promotional content to the CMS, while the OMS supplied order and fulfillment signals for promotion eligibility and settlement. The implementation emphasized centralized promotion governance, campaign scheduling, and rule-based orchestration to deliver consistent offers on the B2C webshop.
Operational coverage included e-commerce, marketing, merchandising, and operations teams, with the rollout anchored in the Netherlands to support international growth. Governance changes established centralized approval workflows for promotions and a single source of product and marketing content to reduce cross-team friction. NextChapter MIM, together with NextChapter's PIM, OMS, and CMS layers, provided the orchestration layer for omnichannel loyalty and trade promotion management aligned to Mart Visser's expansion objectives.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenResty | Legacy | OpenResty ENTERPRISE | Apps Development | PaaS | n/a | 2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2025 | 2025 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2024 | 2024 |
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