Bourg-en-Bresse, 1000,
France
Martin Belaysoud Expansion Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Martin Belaysoud Expansion and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2610 Martin Belaysoud Expansion employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Martin Belaysoud Expansion has purchased the following applications: MobiCRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Martin Belaysoud Expansion is running and its propensity to invest more and deepen its relationship with MobiFactory , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Martin Belaysoud Expansion revenues, which have grown to $968.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin Belaysoud Expansion intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MobiFactory | Legacy | MobiCRM | CRM | CRM | n/a | 2021 | 2022 |
In 2021, Martin Belaysoud Expansion implemented MobiCRM, a CRM, to harmonise customer relationship management across its distribution businesses in France. The selection was part of a wider digitalisation programme aimed at consolidating field sales processes under a single application.
Deployment followed a six month integration plan and targeted roughly 450 users at scale, combining platform configuration, user provisioning, and mobile device enablement. The implementation emphasized mobile first field CRM capabilities, including on device activity capture, contact and account consolidation, and sales activity logging, aligned with vendor coverage for MobiCRM.
Operational scope focused on the group’s distribution operations in France and primarily impacted field sales teams, sales operations, and customer data management functions. Governance measures incorporated centralised CRM data standards and process harmonisation to enforce consistent customer master records and standardized sales workflow templates across business units.
The MobiCRM implementation was intended to improve sales productivity and customer data quality and to serve as the CRM backbone for field sales use across Martin Belaysoud Expansion. The programme concentrated on harmonised data governance and mobile enablement to support field sales activity capture at point of service.
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Tag Management | CRM |
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2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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