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Martin & Servera

Lindhagensgatan 133,
Stockholm, 112 51,
Sweden

https://www.martinservera.se/

46 8 722 25 00

Distribution

Martin & Servera Technographics

Martin & Servera Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Martin & Servera and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Martin & Servera employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Martin & Servera has purchased the following applications: Klarna Payments for Payment Processing in 2021, Benify Benefits for Benefits Administration in 2020, Now Interact for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Martin & Servera is running and its propensity to invest more and deepen its relationship with Klarna , Benify , Now Interact or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Martin & Servera revenues, which have grown to $1.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Martin & Servera intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Martin & Servera Data, Technology Stack, and Enterprise Applications

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Klarna	Legacy	Klarna Payments	Payment Processing	ERP Financial Management	n/a	2021	2021

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Benify	Legacy	Benify Benefits	Benefits Administration	HCM	n/a	2020	2021

AI-Powered Application

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Now Interact	Legacy	Now Interact	Artificial Intelligence Marketing	AI-Powered Application	n/a	2018	2018	In 2018, Martin & Servera deployed Now Interact on their website to support customer-facing digital marketing and personalized content delivery. The deployment targeted the company website serving its distribution and wholesale channels in Sweden, aligning Now Interact with Martin & Servera's marketing and e-commerce function. Now Interact was implemented as an Artificial Intelligence Marketing platform providing personalization, behavioral segmentation, real-time content recommendation, and campaign orchestration capabilities typical of the category. Configuration emphasized machine-learning driven personalization workflows, segment-based content targeting, and on-site campaign triggers managed through the Now Interact interface. The implementation was embedded into the website front-end to instrument user sessions and marketing touchpoints, enabling personalized page experiences and on-site promotions. Operational ownership was placed with the digital marketing team for campaign design and content targeting while web operations and IT retained responsibility for deployment and tagging. Governance work focused on content approval workflows, segmentation rulebooks, and A B testing protocols to control automated personalization and preserve brand consistency. Martin & Servera Now Interact Artificial Intelligence Marketing integration therefore connected application-level personalization controls to marketing governance and web operations processes.

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Collaboration	Collaboration		2017	2017

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			eCommerce	eCommerce		2018	2018
			Personalization and Product Recommendations	eCommerce		2018	2018

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Logistics Management	SCM		2020	2020

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Customer Experience	CRM		2018	2018
			Tag Management	CRM		2018	2018

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Performance Management	ITSM		2015	2015
			Application Performance Management	ITSM		2020	2020

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Governance, Risk and Compliance	TRM		2022	2022
			Governance, Risk and Compliance	TRM		2022	2022

PaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Transactional Email	PaaS		2016	2016
			Transactional Email	PaaS		2020	2020
			Transactional Email	PaaS		2022	2022

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Application Hosting and Computing Services	IaaS		2019	2019
			Content Delivery Network	IaaS		2018	2018

CyberSecurity

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
			Secure Web Gateways (SWG)	CyberSecurity		2013	2013

IT Decision Makers and Key Stakeholders at Martin & Servera

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Martin & Servera Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Martin & Servera Technographics

Martin & Servera is a Distribution organization based in Sweden, with around 3000 employees and annual revenues of $1.25 billion.

Martin & Servera operates a diverse technology stack with applications such as Klarna Payments, Benify Benefits and Now Interact, covering areas like Payment Processing, Benefits Administration and Artificial Intelligence Marketing.

Martin & Servera has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Klarna, Benify and Now Interact.

Martin & Servera recently adopted applications including OneTrust Cookie Consent in 2022, OneTrust CookiePro in 2022 and Intuit Mailchimp Mandrill in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Martin & Servera’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Martin & Servera’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Martin & Servera technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.