AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Martin & Servera Tech Stack and Enterprise Applications

Martin & Servera ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Klarna Legacy Klarna Payments Payment Processing ERP n/a 2021 2021
Martin & Servera HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Benify Legacy Benify Benefits Benefits Administration HCM n/a 2020 2021
Martin & Servera AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Now Interact Legacy Now Interact Artificial Intelligence Marketing AI-Powered Application n/a 2018 2018
In 2018, Martin & Servera deployed Now Interact on their website to support customer-facing digital marketing and personalized content delivery. The deployment targeted the company website serving its distribution and wholesale channels in Sweden, aligning Now Interact with Martin & Servera's marketing and e-commerce function. Now Interact was implemented as an Artificial Intelligence Marketing platform providing personalization, behavioral segmentation, real-time content recommendation, and campaign orchestration capabilities typical of the category. Configuration emphasized machine-learning driven personalization workflows, segment-based content targeting, and on-site campaign triggers managed through the Now Interact interface. The implementation was embedded into the website front-end to instrument user sessions and marketing touchpoints, enabling personalized page experiences and on-site promotions. Operational ownership was placed with the digital marketing team for campaign design and content targeting while web operations and IT retained responsibility for deployment and tagging. Governance work focused on content approval workflows, segmentation rulebooks, and A B testing protocols to control automated personalization and preserve brand consistency. Martin & Servera Now Interact Artificial Intelligence Marketing integration therefore connected application-level personalization controls to marketing governance and web operations processes.
Martin & Servera Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2017 2017
Martin & Servera eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2018 2018
Personalization and Product Recommendations eCommerce 2018 2018
Martin & Servera SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Logistics Management SCM 2020 2020
Martin & Servera CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2018 2018
Tag Management CRM 2018 2018
Martin & Servera ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2015 2015
Application Performance Management ITSM 2020 2020
Martin & Servera TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2022 2022
Governance, Risk and Compliance TRM 2022 2022
Martin & Servera PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2020 2020
Transactional Email PaaS 2022 2022
Martin & Servera IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2019 2019
Content Delivery Network IaaS 2018 2018
Martin & Servera CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Web Gateways (SWG) CyberSecurity 2013 2013

IT Decision Makers and Key Stakeholders at Martin & Servera

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Martin & Servera Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Martin & Servera IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Martin & Servera digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Martin & Servera Technographics
Martin & Servera is a Distribution organization based in Sweden, with around 3000 employees and annual revenues of $1.25 billion.
Martin & Servera operates a diverse technology stack with applications such as Klarna Payments, Benify Benefits and Now Interact, covering areas like Payment Processing, Benefits Administration and Artificial Intelligence Marketing.
Martin & Servera has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Klarna, Benify and Now Interact.
Martin & Servera recently adopted applications including OneTrust Cookie Consent in 2022, OneTrust CookiePro in 2022 and Intuit Mailchimp Mandrill in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Martin & Servera’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Martin & Servera’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Martin & Servera technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.