Copenhagen, 1153,
Denmark
Mash Denmark Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Mash Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 36 Mash Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mash Denmark has purchased the following applications: Vimeo Online Video Editor for Video Editing in 2022, MyLoyal Platform for Customer Loyalty in 2024, Usercentrics Consent Management Platform (CMP) for Governance, Risk and Compliance in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mash Denmark is running and its propensity to invest more and deepen its relationship with Vimeo , SilverStripe Ltd. , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mash Denmark revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mash Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Vimeo | Legacy | Vimeo Online Video Editor | Video Editing | Content Management | n/a | 2022 | 2022 |
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Web Content Management | Content Management |
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2013 | 2013 |
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Web Content Management | Content Management |
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2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MyLoyal | Legacy | MyLoyal Platform | Customer Loyalty | CRM | n/a | 2024 | 2024 |
In 2024, Mash Denmark deployed the MyLoyal Platform to publish the MASH Loyalty Club app as part of a restaurant CRM and marketing loyalty deployment in Denmark. The MyLoyal Platform is being used in the Customer Loyalty category to operate membership and rewards functionality for Mash Denmark.
The implementation configures explicit customer loyalty modules including points accumulation, tiered membership, digital stamp cards and time bound promotional offers. The MyLoyal Platform deployment includes standard Customer Loyalty capabilities such as membership management, rewards rule configuration, customer segmentation for targeted offers and in app offer delivery and engagement workflows.
Operational coverage is focused on Mash Denmark restaurants and the companys CRM and marketing functions, with the customer facing MASH Loyalty Club app serving guest engagement and repeat visit objectives. The deployment is a country level rollout in Denmark and is positioned to support restaurant staff interaction with loyalty driven offers at point of service as well as centralized campaign management.
The rollout went live in 2024 and governance is centered on Mash Denmarks marketing and customer loyalty activities, aligning app driven offers with CRM initiatives. The implementation is intended to increase repeat visits via app driven offers and ongoing campaign orchestration.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Tag Management | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Usercentrics | Legacy | Usercentrics Consent Management Platform (CMP) | Governance, Risk and Compliance | TRM | n/a | 2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2012 | 2012 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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