Masienda is a Consumer Packaged Goods organization based in United States, with around 25 employees and annual revenues of $5.0 million.

What enterprise applications does Masienda use?

Masienda operates a diverse technology stack with applications such as Visa Authorize.Net, Google Workspace (Formerly Google G-Suite) and Vimeo Online Video Editor, covering areas like Payment Processing, Collaboration and Video Editing.

What digital transformation initiatives has Masienda undertaken?

Masienda has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Visa, Google and Vimeo.

What are the most recent software purchases made by Masienda?

Masienda recently adopted applications including Shopify CDN in 2025, Microsoft Entra ID (formerly Azure Active Directory) in 2025 and Shopify in 2024, highlighting its ongoing modernization strategy.

Which IT decision makers lead technology initiatives at Masienda?

APPS RUN THE WORLD maintains an up-to-date database of Masienda’s key decision makers and IT executives, available to Premium subscribers.

How does APPS RUN THE WORLD track Masienda’s IT investments?

Our research team continuously updates Masienda’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

How can I access the full list of applications used by Masienda?

Subscribe to APPS RUN THE WORLD to access the complete Masienda technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.

Masienda Technographics, Software Purchases, AI and Digital Transformation Initiatives

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● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

Masienda Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Masienda and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Masienda employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Masienda has purchased the following applications: Visa Authorize.Net for Payment Processing in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Vimeo Online Video Editor for Video Editing in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Masienda is running and its propensity to invest more and deepen its relationship with Visa , PayPal , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Masienda revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Masienda intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Visa	Legacy	Visa Authorize.Net	Payment Processing	ERP	n/a	2022	2022
			Payment Processing	ERP		2021	2021
			Payment Processing	ERP		2022	2022
			Payment Processing	ERP		2022	2022
			Payment Processing	ERP		2022	2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Visa

Legacy

Visa Authorize.Net

Payment Processing

ERP

n/a

2022

Payment Processing

ERP

2021

Payment Processing

ERP

2022

Payment Processing

ERP

2022

Payment Processing

ERP

2022

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight
Google	Legacy	Google Workspace (Formerly Google G-Suite)	Collaboration	Collaboration	n/a	2015	2015
			Collaboration	Collaboration		2022	2022

Vendor

Previous System

Application

Market

VAR/SI

When

Live

Insight

Google

Legacy

Google Workspace (Formerly Google G-Suite)

Collaboration

n/a

2015

Collaboration

2022

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live
Vimeo	Legacy	Vimeo Online Video Editor	Video Editing	Content Management	n/a	2017	2017
			Web Content Management	Content Management		2015	2015
			Web Content Management	Content Management		2019	2019
			Web Content Management	Content Management		2021	2021
			Web Content Management	Content Management		2014	2014