Mass Markets
2937 Sierra Ct SW,
Iowa City, 52240, IA,
United States
Iowa City, 52240, IA,
United States
1 866-577-2461
Professional Services
Mass Markets Technographics
Mass Markets Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mass Markets and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Mass Markets employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mass Markets has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2013, ADP SmartCompliance for Payroll Tax Compliance in 2015, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mass Markets is running and its propensity to invest more and deepen its relationship with Intuit , ADP , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mass Markets revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mass Markets intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mass Markets Tech Stack and Enterprise Applications
Mass Markets ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2013 | 2013 |
In 2013, Mass Markets implemented Intuit Quickbooks Enterprise as its core ERP Financial application. The deployment targeted accounting and finance functions for the 250-employee professional services firm headquartered in the United States, establishing Intuit Quickbooks Enterprise as the primary system for general ledger and transactional financial management.
The implementation configured standard ERP Financial capabilities consistent with Intuit Quickbooks Enterprise, including chart of accounts rationalization, accounts payable, accounts receivable, consolidated financial reporting, and multiuser access controls. Configuration work emphasized accounting workflow alignment, period close processes, role based permissions, and financial reporting templates to support month end and statutory reporting requirements.
Operational planning accounted for existing payroll operations, the Notes indicating prior payroll software ADP and QuickBooks experience required, so the project organized continuity arrangements with payroll processes rather than introducing unreported integrations. Rollout and change governance focused on finance team training, QuickBooks skill validation, and documented process handoffs to ensure the Mass Markets Intuit Quickbooks Enterprise ERP Financial environment supported ongoing accounting operations.
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Mass Markets HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP SmartCompliance | Payroll Tax Compliance | HCM | n/a | 2015 | 2015 |
In 2015 Mass Markets implemented ADP SmartCompliance as its Payroll Tax Compliance platform to centralize payroll tax and garnishment workflows for its Jacksonville, FL payroll operations. The deployment targeted operational payroll and HR functions supporting new hire reporting, payroll audits, direct deposit management, and time and attendance reconciliation for a 250 employee professional services firm.
The ADP SmartCompliance implementation was configured to manage garnishment verification and uploads into the SmartCompliance portal, to maintain tax withholding accuracy, and to provide compliance-oriented reporting. Configuration work emphasized payroll audit trails, new hire electronic reporting and NLE/new hire reporting, and maintaining ADP portal data such as ADP employee numbers, titles, and direct deposit records.
Integrations and operational data flows included end of pay period imports from Time & Attendance systems to move the pay cycle forward, daily time card import and audit processes, and use of The Work Number for verification of employment and earnings checks. The implementation centered on the ADP SmartCompliance portal as the compliance hub, with routine uploads for garnishment documents and verification activities executed by the payroll clerk in Jacksonville.
Governance and process changes formalized role level tasks and daily controls, including daily time card audits, assignment of new hire ADP numbers, section count changes, maintenance of security groups and schedules in the ADP portal, tracking PTO and vacation hours, and handling garnishment and public assistance earnings verification. These procedural controls aligned payroll and HR operational responsibilities around the ADP SmartCompliance application to ensure ongoing Payroll Tax Compliance across the company.
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Mass Markets Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Mass Markets implemented Microsoft 365 to establish a Collaboration platform for its professional services operations. The deployment targeted a 250-employee United States firm and was positioned to support client delivery, internal communications, and project coordination across professional services teams.
The Microsoft 365 implementation emphasized standard collaboration modules, including Exchange Online for email, SharePoint Online for content management, OneDrive for Business for file synchronization, Teams for meetings and persistent chat, and the Microsoft 365 productivity apps for document creation and co-authoring. Configuration work included tenant-level policies, mailbox and team templates, and document lifecycle settings to standardize collaboration workflows and permission models.
Architecturally the deployment used a centralized Microsoft 365 tenant model with consolidated identity and access controls, enabling centralized user provisioning and role-based access across departments. The company website references indicate Microsoft 365 artifacts are surfaced externally, suggesting use of SharePoint or embedded collaboration links on the corporate site, while operational governance focused on user onboarding, permissions management, and information classification to support ongoing Collaboration use across the business.
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Mass Markets CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Mass Markets TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Mass Markets IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Mass Markets CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Mass Markets
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CEO | CXO | Finance | |
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Director of Business Development, | Director | Finance | |
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COO | CXO | Finance | |
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Director of Finance | Director | Finance | |
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Apps Being Evaluated by Mass Markets Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mass Markets IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mass Markets digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mass Markets Technographics
Mass Markets is a Professional Services organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Mass Markets operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, ADP SmartCompliance and Microsoft 365,
covering areas like ERP Financial, Payroll Tax Compliance and Collaboration.
Mass Markets has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, ADP and Microsoft.
Mass Markets recently adopted applications including
Hubspot Marketing Automation in 2021, NextRoll Cookie Consent Banner in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mass Markets’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mass Markets’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mass Markets technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.