MasterGraphics
2979 Triverton Pike Drive Suite 200,
Madison, 53711, WI,
United States
Madison, 53711, WI,
United States
1 800-873-7238
Professional Services
MasterGraphics Technographics
MasterGraphics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MasterGraphics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 MasterGraphics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MasterGraphics has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Oracle Taleo Learn for Learning and Development in 2011, LiveChat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MasterGraphics is running and its propensity to invest more and deepen its relationship with Oracle , LiveChat, Inc. , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MasterGraphics revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MasterGraphics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MasterGraphics Tech Stack and Enterprise Applications
MasterGraphics ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, MasterGraphics implemented Oracle NetSuite ERP to centralize its financial systems and standardize accounting workflows. The deployment targeted ERP Financial capabilities and implemented Oracle NetSuite ERP modules for general ledger, accounts payable, accounts receivable, fixed assets, and financial reporting, establishing a single system of record for the companys finance and accounting function.
The implementation used Oracle NetSuite ERP as a cloud SaaS platform, consolidating transaction processing and month end procedures across MasterGraphics US operations and the corporate finance team. Configuration emphasized a centralized chart of accounts, role based access controls, and automated journal and close workflows to align operational accounting, billing, and revenue recognition processes, with governance layered into system roles and approval workflows.
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MasterGraphics HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Taleo Learn | Learning and Development | HCM | n/a | 2011 | 2013 |
In 2011, MasterGraphics implemented Oracle Taleo Learn to support its Learning and Development needs and to extend Taleo functionality as an applicant tracking presence on the corporate careers site. The implementation aligns Oracle Taleo Learn with HR and recruiting workflows, positioning the application to manage both candidate intake via the website and internal learning administration for employees.
Oracle Taleo Learn was configured to provide core Learning and Development capabilities typical of an enterprise LMS, including a course catalog, learner records and enrollment workflows, configurable training administration, and reporting for compliance and development tracking. The deployment emphasizes application-level configuration rather than bespoke integrations, using Oracle Taleo Learn as the centralized platform for training content delivery and learner lifecycle management.
Operational ownership sits with HR and talent acquisition, with the Taleo-based careers page serving as the public-facing intake point for applicants and as a bridge to internal learning assignments. Governance focused on aligning recruiting intake with subsequent onboarding and training processes, embedding Oracle Taleo Learn into recruiting to learning handoffs for the companys US-based workforce.
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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MasterGraphics AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, MasterGraphics implemented LiveChat on its website. MasterGraphics deployed LiveChat, a Chatbots and Conversational AI solution, to provide real time customer engagement and website support for its professional services customers.
The deployment used the vendor hosted LiveChat widget embedded in site pages and a cloud based agent console to handle live sessions, canned responses, chat transcripts, and basic routing to support and sales staff. Operational scope focused on website to agent workflows for customer service and sales inquiries, with internal governance aligning chat handling to existing customer support processes and agent availability schedules.
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MasterGraphics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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MasterGraphics Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Enterprise Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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MasterGraphics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2018 | 2018 |
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CRM | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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MasterGraphics PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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MasterGraphics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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MasterGraphics CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MasterGraphics
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Manager | Manager | HR | |
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President/CEO | CXO | Finance | |
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Director of Finance | Director | Finance | |
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VP- Operations | VP | Operations | |
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Apps Being Evaluated by MasterGraphics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MasterGraphics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MasterGraphics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MasterGraphics Technographics
MasterGraphics is a Professional Services organization based in United States,
with around 70 employees and annual revenues of $3.0 million.
MasterGraphics operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Oracle Taleo Learn and LiveChat,
covering areas like ERP Financial, Learning and Development and Chatbots and Conversational AI.
MasterGraphics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and LiveChat, Inc..
MasterGraphics recently adopted applications including
Zoominfo Platform in 2024, Microsoft SharePoint in 2021 and HubSpot CMS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MasterGraphics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MasterGraphics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MasterGraphics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.