Mastermate
Paramariboweg 99,
Apeldoorn, 7333 PA,
Netherlands
Apeldoorn, 7333 PA,
Netherlands
31 900 0509
Distribution
Mastermate Technographics
Mastermate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mastermate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Mastermate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mastermate has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, Tawk.to for Chatbots and Conversational AI in 2018, Solvisoft E-OPS CMS for Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mastermate is running and its propensity to invest more and deepen its relationship with Microsoft , Tawk.to , Solvisoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mastermate revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mastermate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mastermate Tech Stack and Enterprise Applications
Mastermate ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Mastermate implemented Microsoft Dynamics NAV as its ERP Financial system. The program ran alongside a broader Microsoft Dynamics footprint referenced in project notes, which included Dynamic AX2012 implemented as the backbone for Mastermate HQ and its 34 branches across the Netherlands.
The Microsoft Dynamics NAV implementation concentrated on core financial management, accounts payable and receivable, general ledger, and inventory and distribution capabilities typical of ERP Financial deployments. Configuration work emphasized a structured chart of accounts, multi company transaction flows and warehouse inventory controls to support distribution operations. The deployment standardized order to cash and purchase to pay workflows and aligned ledger posting rules across entities.
Operational coverage extended to Mastermate headquarters and the full network of 34 branches across the Netherlands, with the implementation scoped to support finance, procurement, inventory management and distribution business functions. Architectural design centered on a central Microsoft Dynamics NAV instance with site level configuration to harmonize master data and transaction processing while preserving local operational settings.
Program governance was structured around staged branch rollout to coordinate master data consolidation, process standardization and change control. Rollout governance established centralized approval and accounting process controls to enforce consistent financial and inventory procedures across the branch network.
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Mastermate AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Mastermate deployed Tawk.to on its public website to add Chatbots and Conversational AI capabilities for customer engagement and support. Mastermate implemented Tawk.to as an embedded web channel to capture real time visitor interactions and route inbound queries to support staff, establishing a direct Company Tawk.to Chatbots and Conversational AI Business Function relationship focused on website engagement and customer service.
The Tawk.to implementation was configured as a site level chat widget and live messaging console, leveraging standard chat capabilities such as visitor monitoring, canned responses, chat transcripts, offline messaging forms, and an agent interface for handling concurrent conversations. Tawk.to was provisioned to operate across product and contact pages on mastermate.nl, and the full application name Tawk.to is recorded in the implementation to support operational and governance documentation.
Operational coverage centered on online customer support workflows, with administration set up for site administrators and agent accounts to manage routing, availability windows, and transcript retention. Governance practices focused on chat ownership, response workflow configuration, and channel administration for the website deployed implementation, aligning customer support and web engagement functions without integration claims beyond the site embedded deployment.
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Mastermate Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solvisoft | Legacy | Solvisoft E-OPS CMS | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Mastermate launched Solvisoft E-OPS CMS and went live in the Netherlands in July 2020 with a modern B2B webshop under the Content Management category. The deployment published approximately 42,000 articles online and served distribution catalog and ordering needs for Mastermate’s commercial channels.
Solvisoft E-OPS CMS was configured with OCI punchout support and an accountmanager module to enable both customer ERP-driven ordering and sales-assisted order entry. Azure Search was implemented for catalog indexing and product search, supporting category, attribute, and SKU-level retrieval typical of Content Management solutions.
Integrations centered on OCI connections to customer ERPs and the accountmanager capability to link sales users to customer accounts, enabling bidirectional order flows between buyer systems and the ecommerce front end. The case study documents module usage for accountmanager, OCI, and Azure Search as core operational components of the solution.
The go-live in July 2020 coincided with an increase in webshop adoption, with webshop orders representing about 10 percent of total orders and a reported approximately 30 percent growth in webshop customers, per the implementation case study. Governance details and rollout sequencing are documented in the vendor case study and focused on operationalizing OCI and accountmanager workflows across Mastermate’s Netherlands operations.
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Mastermate eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Product Information Management | eCommerce |
|
2019 | 2020 |
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Mastermate SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Fleet Management | SCM |
|
2017 | 2017 |
|
Mastermate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
Mastermate ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2024 | 2024 |
|
Mastermate PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2019 |
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Mastermate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Mastermate
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Operational Logistics Manager | Manager | Supply Chain | |
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Operations Manager | Manager | Finance | |
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Owner | CXO | Finance | |
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Apps Being Evaluated by Mastermate Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mastermate IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mastermate digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Mastermate Technographics
Mastermate is a Distribution organization based in Netherlands,
with around 700 employees and annual revenues of $100.0 million.
Mastermate operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Tawk.to and Solvisoft E-OPS CMS,
covering areas like ERP Financial, Chatbots and Conversational AI and Content Management.
Mastermate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Tawk.to and Solvisoft.
Mastermate recently adopted applications including
Freshservice in 2024, Google Cloud Platform (GCP) in 2021 and Solvisoft E-OPS CMS in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mastermate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mastermate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mastermate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.