MasterStart
24 Hans Strijdom Ave,
Cape Town, 8001,
South Africa
Cape Town, 8001,
South Africa
27 21 201 1167
Education
MasterStart Technographics
MasterStart Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MasterStart and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75 MasterStart employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MasterStart has purchased the following applications: Xero Accounting for ERP Financial in 2019, Moodle LMS for Learning and Development in 2018, LiveChat for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MasterStart is running and its propensity to invest more and deepen its relationship with Xero , Moodle , LiveChat, Inc. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MasterStart revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MasterStart intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MasterStart Tech Stack and Enterprise Applications
MasterStart ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero Accounting | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, MasterStart implemented Xero Accounting as its ERP Financial system. The deployment used Xero Accounting cloud based SaaS to centralize core financial records for the 75 employee South Africa education provider, configuring the system to support finance and billing operations.
Configuration emphasized core bookkeeping, invoicing, bank reconciliation, accounts receivable and accounts payable functional modules within Xero Accounting. The implementation included a standardized chart of accounts, automated bank feeds and templated invoicing to align student billing and course sales accounting.
MasterStart integrated its WooCommerce storefront with Xero Accounting to synchronize sales transactions into the general ledger and to enable automated invoice creation and payment reconciliation. Payment and sales data flow into Xero through the WooCommerce integration, and bank feed reconciliation consolidates those transactions for the month end close.
Governance was established around a single financial ledger, role based access controls and monthly reconciliation workflows to support consistent reporting and audit trails. Rollout occurred in 2019 across finance and billing operations with documented workflows for transaction coding and reconciliation.
|
MasterStart HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Moodle | Legacy | Moodle LMS | Learning and Development | HCM | n/a | 2018 | 2018 |
In 2018, MasterStart implemented Moodle LMS as its primary Learning and Development platform. The Moodle LMS was deployed on MasterStart's public website to deliver online courses and to centralize the course catalog, learner enrollment, and content access for its South Africa education operations.
The implementation emphasized standard Learning and Development capabilities, using Moodle LMS for course authoring and delivery, role based user management, assessment engines, and learning analytics. Operational scope focused on MasterStart's instructional and administrative teams, with configuration of user roles, enrollment policies, content publishing workflows, and reporting to support course management and learner progress tracking via the website.
|
MasterStart AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, MasterStart implemented LiveChat on its public website, deploying the LiveChat application in the Chatbots and Conversational AI category to capture prospective student and corporate training inquiries. The implementation is web-embedded, delivering site-based conversational entry points and chat widget coverage across marketing and contact pages to provide immediate synchronous engagement.
Configuration focused on chat widget setup, canned responses, routing rules and lead capture workflows consistent with Chatbots and Conversational AI functional capabilities. Operational ownership is described at the team level with student services and marketing handling day to day messaging and escalation, governance around response templates and staffing for live agent handoff, and process alignment to support enrolments, customer support and sales qualification workflows.
|
MasterStart Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
MasterStart CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
MasterStart ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
MasterStart PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
MasterStart IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at MasterStart
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
IT Support Manager | Manager | IT | |
|
|
|
Enterprise Services Manager | Manager | Finance | |
|
|
|
Chief Technology Officer | CXO | IT | |
|
Apps Being Evaluated by MasterStart Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MasterStart IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MasterStart digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MasterStart Technographics
MasterStart is a Education organization based in South Africa,
with around 75 employees and annual revenues of $15.0 million.
MasterStart operates a diverse technology stack with applications such as
Xero Accounting, Moodle LMS and LiveChat,
covering areas like ERP Financial, Learning and Development and Chatbots and Conversational AI.
MasterStart has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, Moodle and LiveChat, Inc..
MasterStart recently adopted applications including
Microsoft Clarity in 2022, Cloudflare CDN in 2022 and Google Cloud CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MasterStart’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MasterStart’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MasterStart technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.