Match Marketing Group
800 Connecticut Avenue, 3rd Floor East,
Norwalk, 6584, CT,
United States
Norwalk, 6584, CT,
United States
1 877-628-2405
Professional Services
Match Marketing Group Technographics
Match Marketing Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Match Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Match Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Match Marketing Group has purchased the following applications: Applied Analytics for Analytics and BI in 2017, Zoom for Audio Video and Web Conferencing in 2020, Zendesk Service for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Match Marketing Group is running and its propensity to invest more and deepen its relationship with Applied Systems , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Match Marketing Group revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Match Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Match Marketing Group Tech Stack and Enterprise Applications
Match Marketing Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Applied Systems | Legacy | Applied Analytics | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Match Marketing Group implemented Applied Analytics as its enterprise analytics platform. Applied Analytics sits in the Analytics and BI category and was deployed to centralize reporting and analytics for the company’s marketing and professional services functions.
The Applied Analytics implementation encompassed data ingestion, ETL orchestration, data modeling, dashboarding, and ad hoc reporting capabilities, configured to support standardized operational reports and analyst-driven exploration. Platform topology included separated development, test, and production environments with the DBA/BI and Platforms groups responsible for pipeline scheduling, performance tuning, and metadata management.
Applied Analytics was integrated with Match Marketing Group internal data stores and marketing systems to consolidate campaign, client, and operational data for cross functional analysis. The deployment supported marketing analytics, client reporting, and operational performance monitoring across the company’s United States operations and central service teams.
Match Marketing Group developed and oversees Applied Analytics, DBA/BI and Platforms groups to govern data access, define reporting standards, manage release cadence, and operate platform monitoring and incident response. These groups centralize governance for analytics models and metadata while enabling business analysts to author reports within the Applied Analytics environment.
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Match Marketing Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Match Marketing Group implemented Zoom as its primary Audio Video and Web Conferencing application. Zoom was embedded on Match Marketing Group's website to support external client engagement and to provision meeting and webinar access.
The deployment emphasizes enterprise account administration with centralized licensing, role-based hosts, and standard conferencing capabilities including HD audio and video, screen sharing, cloud recording, and webinar functionality. Configuration work focuses on public-facing meeting endpoints on the corporate site and administrative controls for scheduling and recording retention.
Operational coverage includes client services, marketing, and account teams that use Zoom for client reviews, prospecting demos, and webinar events. Using Zoom on their website creates a direct external access point for scheduled sessions and on-demand recordings, aligning the Audio Video and Web Conferencing application with client-facing workflows.
Governance centers on meeting and recording policies, host role assignment, and IT ownership of account settings and administrative oversight. The website integration serves as the primary external touchpoint for the Zoom deployment and is managed at the corporate level to control external access and recording distribution.
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Collaboration | Collaboration |
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2015 | 2015 |
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Match Marketing Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015, Match Marketing Group deployed Zendesk Service for Customer Support on their website. The implementation positioned Zendesk Service as a cloud-hosted, customer-facing support layer, embedding web support widgets and web-based ticket intake to capture inbound inquiries from the site and route them into a centralized case management environment.
The deployment emphasized core Customer Support capabilities including ticketing, knowledge base driven self-service, email-to-ticket conversion, web form routing, and workflow automation for agent triage. Operational scope covered the customer support organization and digital channels, with governance focused on configuring agent routing, support views, macros, and SLA rules to standardize case handling and ongoing operational management.
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Marketing Automation | CRM |
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2016 | 2016 |
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Match Marketing Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Match Marketing Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Match Marketing Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Match Marketing Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Match Marketing Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Match Marketing Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Match Marketing Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Match Marketing Group Technographics
Match Marketing Group is a Professional Services organization based in United States,
with around 1000 employees and annual revenues of $500.0 million.
Match Marketing Group operates a diverse technology stack with applications such as
Applied Analytics, Zoom and Zendesk Service,
covering areas like Analytics and BI, Audio Video and Web Conferencing and Customer Support.
Match Marketing Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Applied Systems, Zoom Video Communications and Zendesk.
Match Marketing Group recently adopted applications including
Zoom in 2020, LogMeIn GoToMyPC in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Match Marketing Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Match Marketing Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Match Marketing Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.