Norwalk, 6584, CT,
United States
Match Marketing Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Match Marketing Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Match Marketing Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Match Marketing Group has purchased the following applications: Applied Analytics for Analytics and BI in 2017, Zoom for Audio Video and Web Conferencing in 2020, Zendesk Service for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Match Marketing Group is running and its propensity to invest more and deepen its relationship with Applied Systems , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Match Marketing Group revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Match Marketing Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Applied Systems | Legacy | Applied Analytics | Analytics and BI | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Match Marketing Group implemented Applied Analytics as its enterprise analytics platform. Applied Analytics sits in the Analytics and BI category and was deployed to centralize reporting and analytics for the company’s marketing and professional services functions.
The Applied Analytics implementation encompassed data ingestion, ETL orchestration, data modeling, dashboarding, and ad hoc reporting capabilities, configured to support standardized operational reports and analyst-driven exploration. Platform topology included separated development, test, and production environments with the DBA/BI and Platforms groups responsible for pipeline scheduling, performance tuning, and metadata management.
Applied Analytics was integrated with Match Marketing Group internal data stores and marketing systems to consolidate campaign, client, and operational data for cross functional analysis. The deployment supported marketing analytics, client reporting, and operational performance monitoring across the company’s United States operations and central service teams.
Match Marketing Group developed and oversees Applied Analytics, DBA/BI and Platforms groups to govern data access, define reporting standards, manage release cadence, and operate platform monitoring and incident response. These groups centralize governance for analytics models and metadata while enabling business analysts to author reports within the Applied Analytics environment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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