Matrix
3 Atir Yeda,
Kfar Saba, 4464303,
Israel
Kfar Saba, 4464303,
Israel
972 9 959 8840
Professional Services
Matrix Technographics
Matrix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Matrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11500 Matrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Matrix has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, ClickDimensions Marketing Automation for Marketing Automation in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Matrix is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , ClickDimensions , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Matrix revenues, which have grown to $1.42 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Matrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Matrix Tech Stack and Enterprise Applications
Matrix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Matrix implemented Zoom for Audio Video and Web Conferencing. The deployment uses the Zoom application embedded on Matrix's public website to enable client-facing sessions and external event join flows, while also supporting internal remote collaboration across the company. Matrix leveraged Zoom to provide scheduled meetings, webinar-style sessions, screen sharing, and cloud recording as primary conferencing capabilities. The full application name Zoom is actively surfaced on the customer site to simplify access for external participants and prospects.
The implementation centers on a cloud-hosted SaaS architecture with web-embedded meeting join components on Matrix's site, aligning conferencing capability with professional services delivery and client engagement channels. Configuration focused on core Audio Video and Web Conferencing modules typical for the category, including meeting orchestration, webinar hosting, recording capture, and live screen sharing for consultations and workshops. Operational coverage explicitly includes client interaction points on the website and internal collaboration across Matrix's Israel operations, instrumenting Zoom as the primary web-accessible conferencing layer for both external and internal use.
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Matrix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClickDimensions | Legacy | ClickDimensions Marketing Automation | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020 Matrix implemented ClickDimensions Marketing Automation on its corporate website, deploying a Marketing Automation capability to centralize web-based lead capture and campaign orchestration. The deployment is identified as ClickDimensions Marketing Automation and is positioned to support digital marketing and demand generation activities for Matrix, an Israel-based professional services firm.
The ClickDimensions Marketing Automation implementation focuses on web-facing modules common to the category, including email marketing, web tracking, form and landing page capture, segmentation and automated nurture workflows. Configuration emphasizes campaign orchestration, template-driven email delivery, and behavioral tracking tied to website interactions, aligning with Marketing Automation functional workflows.
Architecturally the solution is delivered as a cloud-hosted marketing automation layer embedded on the website through tracking scripts and form embeds, enabling real-time event capture and campaign list management within the ClickDimensions Marketing Automation environment. Operational coverage centers on the corporate website and associated digital touchpoints, supporting marketing and demand generation teams responsible for inbound lead capture and digital engagement.
Governance for the ClickDimensions Marketing Automation rollout is structured around marketing operations processes, including campaign approval, content templates, and segmentation rules to standardize execution and data hygiene. Implementation narrative emphasizes web instrumentation and campaign workflow standardization rather than system-to-system integration details, reflecting a web-centric Marketing Automation deployment.
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Matrix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021, Matrix deployed Microsoft Azure Cloud Services to host and run its corporate website. Matrix implemented Microsoft Azure Cloud Services within the Application Hosting and Computing Services category to centralize web hosting and cloud compute for its customer-facing site and related web assets.
The implementation leveraged core hosting capabilities typical of Application Hosting and Computing Services, including virtual compute for web workloads, object storage for digital assets, content delivery optimization, load balancing and automated scaling, complemented by centralized monitoring and logging. Microsoft Azure Cloud Services was configured to support environment provisioning and infrastructure as code, enabling standardized configuration management across staging and production environments. Continuous deployment and DevOps-aligned workflows were applied to accelerate web release cycles while preserving configuration consistency.
Operational scope focused on the corporate website and web operations within Matrix's IT organization, with governance emphasis on configuration control and role-based access for web and platform teams. Centralized telemetry and incident monitoring were established to support availability management and operational troubleshooting, and rollout followed phased deployment windows and existing change control processes. Matrix Microsoft Azure Cloud Services now serves as the primary Application Hosting and Computing Services platform for website hosting and related IT operations.
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Matrix CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Matrix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Salesforce Administrator specialist | Manager | Marketing | |
|
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Salesforce Administrator | Manager | Marketing | |
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Apps Being Evaluated by Matrix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Matrix IT executives and key decision makers. This section highlights Matrix's latest recorded technology evaluations, including Apache Hadoop for Database Management on 2024-12-24, Mendix for Apps Development on 2024-12-03, and OutSystems Platform for Apps Development on 2024-06-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Matrix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-24 | Matrix | Evaluated | Apache Software | Apache Hadoop | Database Management | IaaS |
| 2024-12-03 | Matrix | Evaluated | Mendix Technology | Mendix | Apps Development | PaaS |
| 2024-06-23 | Matrix | Evaluated | OutSystems | OutSystems Platform | Apps Development | PaaS |
| 2024-06-23 | Matrix | Evaluated |
|
|
Web Content Management | Content Management |
| 2024-06-23 | Matrix | Evaluated |
|
|
Digital Asset Management | Content Management |
FAQ - APPS RUN THE WORLD Matrix Technographics
Matrix is a Professional Services organization based in Israel,
with around 11500 employees and annual revenues of $1.42 billion.
Matrix operates a diverse technology stack with applications such as
Zoom, ClickDimensions Marketing Automation and Microsoft Azure Cloud Services,
covering areas like Audio Video and Web Conferencing, Marketing Automation and Application Hosting and Computing Services.
Matrix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, ClickDimensions and Microsoft.
Matrix recently adopted applications including
Cisco Secure Email (formerly Email Security Appliance) in 2022, Microsoft Azure Cloud Services in 2021 and Imperva Sonar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Matrix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Matrix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Matrix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.