Atlanta, 30342, GA,
United States
Matrix Residential a Pollack Shores Company Technographics
Matrix Residential a Pollack Shores Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Matrix Residential a Pollack Shores Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Matrix Residential a Pollack Shores Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Matrix Residential a Pollack Shores Company has purchased the following applications: Entrata Leasing Suite for Lease Management in 2016, Microsoft 365 for Collaboration in 2019, Marigold Emma Email for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Matrix Residential a Pollack Shores Company is running and its propensity to invest more and deepen its relationship with Entrata , Microsoft , Marigold or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Matrix Residential a Pollack Shores Company revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Matrix Residential a Pollack Shores Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Matrix Residential a Pollack Shores Company Tech Stack and Enterprise Applications
Matrix Residential a Pollack Shores Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Entrata | Legacy | Entrata Leasing Suite | Lease Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Matrix Residential a Pollack Shores Company began companywide adoption of Entrata Leasing Suite as part of its Lease Management tooling. The initial deployment emphasized leasing, marketing, and property management workflows and included structured training for new hires and existing employees to operationalize the platform.
Entrata Leasing Suite was configured to support core lease management functionality typical for multifamily property operations, including leasing workflow automation, applicant screening and lease execution, resident communications and portal capabilities, and marketing and listing management. Configuration work aligned form and lease templates with existing business processes, and standard leasing workflows were documented to drive consistent application usage across teams.
The application environment coexisted with RealPage as part of the company software landscape, and staff training covered both Entrata and RealPage leasing, marketing and property management software to ensure cross-system awareness. Operational coverage extended across Matrix Residential property management and leasing teams within the United States, reflecting the platform's use by frontline leasing agents and property operations staff.
Governance centered on a designated Entrata software leader who acted as an advocate and mentor, delivering hands-on training, onboarding support, and application advocacy during the initial companywide software adoption. This champion-led approach established user support pathways and role-based training routines to embed Entrata Leasing Suite into leasing and property management operations.
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Matrix Residential a Pollack Shores Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Matrix Residential a Pollack Shores Company implemented Microsoft 365 in the Collaboration category. The adoption established Microsoft 365 as the organization’s primary collaboration platform and is visible through references to Microsoft 365 on the corporate website.
The Microsoft 365 implementation emphasizes core collaboration capabilities, with deployment centered on Exchange Online email, SharePoint Online document libraries, Microsoft Teams for real-time communication, and OneDrive for personal file synchronization. Configuration work focused on enabling document co-authoring, centralized intranet sites for corporate communications, and cloud-hosted mailbox management to support internal workflows.
Architecturally the deployment follows a tenant-based cloud model managed through centralized administration, using role-based access controls and tenant-level policy configuration to govern user access and external sharing. For an organization of approximately 300 employees the profile indicates consolidated tenant management with departmental site collections and Teams channels to logically separate leasing, operations, and corporate functions.
The corporate website includes signals of Microsoft 365 usage, which suggests public-facing integration points or references to cloud-enabled contact and communication workflows. Operational scope covers collaboration, document lifecycle management, and internal communications across corporate offices and property teams under centralized governance.
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Matrix Residential a Pollack Shores Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marigold | Legacy | Marigold Emma Email | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Matrix Residential a Pollack Shores Company deployed Marigold Emma Email as a Marketing Automation solution. The deployment includes Marigold Emma Email instrumentation on the corporate website to host embedded sign up forms and to deliver email campaigns to resident and prospect contact lists.
Implementation focused on campaign management and template configuration, including a template library, subscriber list segmentation, and automation workflows for scheduled sends. Marigold Emma Email was configured for web-linked tracking and link-level analytics to support recipient engagement and campaign iteration.
Operational ownership sits with the corporate marketing and resident communications functions, with centralized list governance, consent management, and suppression controls to manage compliance and deliverability across Matrix Residential properties in the United States. Day-to-day workflows were adjusted to route content approvals through marketing governance and to use Marigold Emma Email campaign scheduling for leasing outreach and resident notices.
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Matrix Residential a Pollack Shores Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Matrix Residential a Pollack Shores Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Matrix Residential a Pollack Shores Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Apps Being Evaluated by Matrix Residential a Pollack Shores Company Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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