Maxi Zoo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Maxi Zoo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 791 Maxi Zoo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maxi Zoo has purchased the following applications: Timegrip Scheduling for Workforce Scheduling in 2014, Olark Live Chat for Chatbots and Conversational AI in 2016, Microsoft 365 for Collaboration in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maxi Zoo is running and its propensity to invest more and deepen its relationship with Timegrip , Olark , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maxi Zoo revenues, which have grown to $130.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maxi Zoo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Timegrip | Legacy | Timegrip Scheduling | Workforce Scheduling | HCM | n/a | 2014 | 2014 |
In 2014, Maxi Zoo implemented Timegrip Scheduling as its Workforce Scheduling platform in Denmark. Timegrip Scheduling was provisioned to manage store-level scheduling and time tracking across Maxi Zoo Denmark, aligning workforce planning with retail store operations and HR scheduling functions.
The implementation centers on store scheduling and precise time capture, configured to support shift planning, roster management, and attendance tracking typical of retail workforce scheduling environments. Timegrip Scheduling configurations include schedule creation, shift assignment, and time clock reconciliation to feed downstream HR and payroll processes.
Timegrip Scheduling was integrated with MinRefusion to automate reimbursement processing for HR and payroll in Denmark, the MinRefusion integration went live in May 2024. That integration established an automated reimbursement workflow that ingests Timegrip timesheets and forwards validated reimbursement claims into the MinRefusion processing pipeline.
Timegrip has been in continuous use at Maxi Zoo for over a decade, and the combined Timegrip Scheduling and MinRefusion deployment shifted reimbursement reconciliation from a manual to an automated process. The MinRefusion integration saved payroll staff hundreds of hours and recovered millions of DKK in reimbursements, reflecting a sustained operational focus on automating payroll adjacent processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2024 | 2024 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2014 | 2014 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2015 | 2015 |
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Customer Analytics, Customer Data Platform | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2008 | 2008 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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