Marseille, 13015,
France
MAXITOYS Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MAXITOYS and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1650 MAXITOYS employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MAXITOYS has purchased the following applications: Microsoft 365 for Collaboration in 2017, Paazl for Shipping Management in 2018, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MAXITOYS is running and its propensity to invest more and deepen its relationship with Microsoft , Facebook , Wuunder or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MAXITOYS revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MAXITOYS intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wuunder | Legacy | Paazl | Shipping Management | eCommerce | n/a | 2018 | 2018 |
In 2018, MAXITOYS implemented Paazl as its Shipping Management solution on its website. Paazl was configured to run inside the e-commerce checkout experience to provide centralized shipping method presentation and selectable delivery options for online shoppers.
The implementation emphasized Shipping Management capabilities common to the category, including carrier selection orchestration, shipping rules and rate presentation, parcel and label handling, and tracking status propagation. Paazl configuration focused on checkout UI integration, delivery option rules and order orchestration to align with online order flows.
Deployment notes include an explicit integration with Wuunder to support carrier execution and last mile handoffs, with Paazl mediating between storefront order events and carrier routing. The operational scope covered e-commerce, fulfillment operations and customer service touchpoints, with Paazl supplying tracking and shipping state into the website order lifecycle.
Governance centered on centralized shipping rule management within the commerce and operations teams, with processes updated to route orders through Paazl for shipment selection and tracking orchestration. The implementation was web-facing and focused on standardizing shipping workflows across MAXITOYS online sales channels.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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