MBI Inc.
47 Richards Avenue,
Norwalk, 6857, CT,
United States
Norwalk, 6857, CT,
United States
1 203-853-2000
Consumer Packaged Goods
MBI Inc. Technographics
MBI Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MBI Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 MBI Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MBI Inc. has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, Salesforce Marketing Cloud for Marketing Automation in 2011, Atlassian Jira Service Desk for IT Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MBI Inc. is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MBI Inc. revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MBI Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MBI Inc. Tech Stack and Enterprise Applications
MBI Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, MBI Inc. implemented Zoom for Audio Video and Web Conferencing to unify external and internal meeting workflows. The company embedded Zoom on its corporate website to surface meeting entry points and webinar access directly to customers and partners.
The deployment centers on Zoom core conferencing capabilities, including scheduled video meetings, webinar-style sessions, screen sharing, and cloud recording to support sales demos, marketing events, and cross-functional collaboration. Configuration work focused on tenant settings, user provisioning and meeting policy standardization to align with corporate access controls. For an organization of about 450 employees, the architecture relies on cloud-hosted conferencing with web-embedded access rather than on-premise media appliances.
Integration with the website provides public-facing meeting links and registration flows, while internal usage is managed through centralized scheduling and calendar integrations typical of the category. IT governance defined meeting templates, participant permissions and recording retention protocols to control usage and reduce administrative friction. Operational coverage includes sales, marketing and product teams for external engagement, plus enterprise collaboration use cases across the business.
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Collaboration | Collaboration |
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2020 | 2020 |
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MBI Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2011 | 2012 |
In 2011, MBI Inc. implemented Salesforce Marketing Cloud as its Marketing Automation platform to centralize execution of multi-channel direct marketing for a portfolio of more than 200 sports products. The deployment focused on email campaign management, list segmentation, content personalization, delivery orchestration, and campaign analytics to support product marketing and promotional budgeting across marketing, product management, and customer service functions. Salesforce Marketing Cloud was used to structure recurring promotional cadences and to operationalize multi-channel plans described in existing direct marketing playbooks.
Configuration emphasized modular campaign workflows for email and social outreach, audience segmentation and A B testing, template-driven creative assembly, and campaign reporting. Creative assets and production workflows were integrated with Adobe Photoshop for creative preparation, while web analytics feeds were tied to Coremetrics for consumer response analysis and segmentation refinement. The implementation leveraged Marketing Automation capabilities to align promotional execution with licensing and pricing strategies for sports properties.
Governance instituted centralized campaign planning and quarterly reporting routines, linking product lifecycle marketing activities to pricing and promotional approval processes and to external compliance coordination such as Fair Labor Association audit communications. Operational coverage explicitly included marketing, product lifecycle management, and customer service, with campaign orchestration supporting direct response and e commerce channels. Cost and process outcomes documented in source materials include negotiated printing contract savings of over $170,000 annually and documented time saving strategies introduced into company workflows.
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MBI Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Atlassian | Legacy | Atlassian Jira Service Desk | IT Service Management | ITSM | n/a | 2020 | 2020 |
In 2020, MBI Inc. deployed Atlassian Jira Service Desk as its IT Service Management platform, embedding the Atlassian Jira Service Desk portal on the corporate website to capture external customer and partner requests. The implementation leveraged standard IT service management capabilities including ticket intake, incident and request workflows, SLA tracking, and a self-service portal and knowledge base to route and categorize inbound issues. Configuration focused on request type definitions, priority and categorization fields, and workflow states consistent with ITIL aligned ticket lifecycle management.
Operational coverage included internal IT operations and customer support teams, with the website-hosted service portal providing a single intake channel for external users and internal staff. Governance was organized around defined request types and role based access controls, routing rules and approval steps to ensure consistent handling across IT and support functions. The deployment emphasized centralized ticketing and service catalog configuration to unify external requests with internal support processes.
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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MBI Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at MBI Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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VP / Digital Marketing | VP | Marketing | |
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VP of Marketing | VP | Marketing | |
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Vice President Marketing | VP | Marketing | |
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Marketing Director | Director | Marketing | |
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Marketing Director | Director | Marketing | |
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Marketing Manager | Manager | Marketing | |
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Senior Manager (Marketing) | Manager | Marketing | |
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Apps Being Evaluated by MBI Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MBI Inc. IT executives and key decision makers. This section highlights MBI Inc.'s latest recorded technology evaluations, including Customily for Personalization and Product Recommendations on 2025-05-07 and Adobe WorkFront for Business Process Management on 2025-03-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MBI Inc. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-07 | MBI Inc. | Evaluated | Customily | Customily | Personalization and Product Recommendations | eCommerce |
| 2025-03-13 | MBI Inc. | Evaluated | Adobe Systems | Adobe WorkFront | Business Process Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD MBI Inc. Technographics
MBI Inc. is a Consumer Packaged Goods organization based in United States,
with around 450 employees and annual revenues of $320.0 million.
MBI Inc. operates a diverse technology stack with applications such as
Zoom, Salesforce Marketing Cloud and Atlassian Jira Service Desk,
covering areas like Audio Video and Web Conferencing, Marketing Automation and IT Service Management.
MBI Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zoom Video Communications, Salesforce and Atlassian.
MBI Inc. recently adopted applications including
Zoom in 2020, Microsoft 365 in 2020 and Atlassian Jira Service Desk in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MBI Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MBI Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MBI Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.