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● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

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McDonalds Hungary
Location
Albert Florian ut 3/b,
Budapest, 1097,
Hungary
Website
https://www.mcdonalds.com/hu/
Phone
n/a
Artw industry
Leisure and Hospitality
Employee
Revenue

McDonalds Hungary Technographics

McDonalds Hungary Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by McDonalds Hungary and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 McDonalds Hungary employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that McDonalds Hungary has purchased the following applications: Visa Authorize.Net for Payment Processing in 2020, Line.me for Chatbots and Conversational AI in 2022, Proworx Digital Starpage for Survey and Questionnaire in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems McDonalds Hungary is running and its propensity to invest more and deepen its relationship with Visa , PayPal , LY Corporation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing McDonalds Hungary revenues, which have grown to $246.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McDonalds Hungary intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

McDonalds Hungary Tech Stack and Enterprise Applications

McDonalds Hungary ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Visa Legacy Visa Authorize.Net Payment Processing ERP n/a 2020 2020
Payment Processing ERP 2024 2024
McDonalds Hungary AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
LY Corporation Legacy Line.me Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
McDonalds Hungary Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Proworx Digital Legacy Proworx Digital Starpage Survey and Questionnaire Collaboration n/a 2021 2021
In 2021, McDonalds Hungary deployed Proworx Digital Starpage to run consumer-facing promotional microsites and quizzes across the Hungarian market. The implementation used Proworx Digital Starpage within the Survey and Questionnaire category to deliver interactive campaign experiences and capture opt-in marketing consents from consumers, emphasizing web based promotional engagement rather than back office processing. Module usage for Quiz/Promo and Survey is inferred from the Starpage demo campaign listings and promotion titles on the Starpage demo site, indicating configuration of quiz logic, conditional survey routing, and consent capture forms. Operational responsibility resided with McDonalds Hungary marketing teams using the Starpage platform to create and publish campaign microsites, with governance appearing campaign driven and focused on marketing consent capture and consumer engagement workflows rather than enterprise systems integration.
Survey and Questionnaire Collaboration 2022 2022
McDonalds Hungary Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Management Content Management 2021 2021
Digital Asset Management Content Management 2017 2017
Web Content Management Content Management 2017 2017
McDonalds Hungary eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Personalization and Product Recommendations eCommerce 2017 2017
Shipping Management eCommerce 2023 2023
McDonalds Hungary CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2025 2025
Customer Experience CRM 2020 2020
Customer Experience CRM 2020 2020
Customer Experience CRM 2020 2020
Data Management Platform CRM 2019 2019
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2018 2018
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2020 2020
McDonalds Hungary PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2020 2020
Apps Development PaaS 2021 2021
Apps Development PaaS 2022 2022
McDonalds Hungary IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloud Storage IaaS 2020 2020
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2018 2018
McDonalds Hungary CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Web Gateways (SWG) CyberSecurity 2018 2018

IT Decision Makers and Key Stakeholders at McDonalds Hungary

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by McDonalds Hungary Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from McDonalds Hungary IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the McDonalds Hungary digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD McDonalds Hungary Technographics
McDonalds Hungary is a Leisure and Hospitality organization based in Hungary, with around 7000 employees and annual revenues of $246.0 million.
McDonalds Hungary operates a diverse technology stack with applications such as Visa Authorize.Net, Line.me and Proworx Digital Starpage, covering areas like Payment Processing, Chatbots and Conversational AI and Survey and Questionnaire.
McDonalds Hungary has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Visa, LY Corporation and Proworx Digital.
McDonalds Hungary recently adopted applications including mParticle CDP in 2025, PayPal Braintree in 2024 and DHL EasyShip in 2023, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of McDonalds Hungary’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates McDonalds Hungary’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete McDonalds Hungary technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.