Chattanooga, 37411, TN,
United States
MD News Network (which acquired HIT Exchange Media) Technographics
MD News Network (which acquired HIT Exchange Media) Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MD News Network (which acquired HIT Exchange Media) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 MD News Network (which acquired HIT Exchange Media) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MD News Network (which acquired HIT Exchange Media) has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013, New Relic APM for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MD News Network (which acquired HIT Exchange Media) is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , MediaMath or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MD News Network (which acquired HIT Exchange Media) revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MD News Network (which acquired HIT Exchange Media) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MD News Network (which acquired HIT Exchange Media) Tech Stack and Enterprise Applications
MD News Network (which acquired HIT Exchange Media) ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, MD News Network implemented Oracle NetSuite ERP, deploying a cloud-based financial system to centralize accounting for its 50-employee media operations. The implementation addressed the ERP Financial category by consolidating core financial functions including general ledger, accounts payable, accounts receivable, billing, and financial reporting into a single SaaS platform.
Configuration emphasized compact, role-based financial modules and subscription billing workflows consistent with media publishing operations, with a standardized chart of accounts, automated journal processing, and period close routines. Governance established centralized finance ownership and standardized posting and approval policies to support accounting, billing, and revenue recognition workflows under Oracle NetSuite ERP.
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MD News Network (which acquired HIT Exchange Media) CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Xandr Invest (ex AppNexus DSP) | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, MD News Network implemented Xandr Invest (ex AppNexus DSP) as its Digital Advertising Platform to manage programmatic advertising and monetization on its website mdnews.com. The deployment targeted the publisher web property operated in the United States and embedded the DSP into page-level inventory to enable demand side buying across display placements.
The implementation leveraged Xandr Invest (ex AppNexus DSP) core capabilities typical of a Digital Advertising Platform, including campaign management, real-time bidding, audience targeting, creative trafficking, and reporting and analytics modules. Configuration focused on ad tag deployment, inventory mapping by section, and bidder configuration to surface programmatic demand through real-time auctions.
Operational ownership of the platform was aligned to digital advertising and ad operations functions within MD News Network, where workflows were established for campaign setup, creative approvals, pacing controls, and measurement tagging across site sections. Governance emphasized campaign governance and trafficking processes to ensure consistent delivery and reporting while integrating the DSP directly with the publisher website's ad inventory.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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MD News Network (which acquired HIT Exchange Media) ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020, MD News Network implemented New Relic APM to monitor performance of its public website, MDNews.com. New Relic APM, classified as Application Performance Management, was deployed to provide continuous visibility into the web application stack that supports the publisher's digital content delivery.
The deployment centered on agent instrumentation of application servers and web tiers, enabling transaction tracing, error analytics, and application throughput and latency metrics. Configuration included centralized dashboards and alerting to surface slow transactions and exceptions, consistent with Application Performance Management workflows for web publishers. The implementation emphasized runtime observability and trace-level diagnostics to support troubleshooting of page load and backend processing issues.
Operational coverage focused on the website delivery and site reliability functions, with ownership located in engineering and operations teams responsible for uptime and content publishing. Governance included standardized dashboards and alert rules to drive incident triage and a phased instrumentation approach across the production web tiers to limit risk during rollout.
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MD News Network (which acquired HIT Exchange Media) IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MD News Network (which acquired HIT Exchange Media)
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Publisher | Manager | Finance | ||||
| Publisher | Manager | Finance | ||||
| Group Publisher and B2B Sales Director: Physicians and Healthcare | Director | Sales |
Apps Being Evaluated by MD News Network (which acquired HIT Exchange Media) Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||