Lasne, 1380,
Belgium
Medi-Market Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Medi-Market Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 103 Medi-Market Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Medi-Market Group has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2026, WordPress for Web Content Management in 2025, Freedelity Consumer Data Platform for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Medi-Market Group is running and its propensity to invest more and deepen its relationship with Workday , Automattic , Freedelity or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Medi-Market Group revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Medi-Market Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2026 | 2026 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2025 | 2025 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freedelity | Legacy | Freedelity Consumer Data Platform | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023, Medi-Market Group implemented Freedelity Consumer Data Platform. The Freedelity Consumer Data Platform serves as a Customer Data Platform to centralize customer identities and transactional records from retail and CRM touchpoints for the Belgium market, supporting marketing and CRM business functions.
The deployment leveraged Freedelity module capabilities described by the vendor, notably the CustoCentrix Consumer Data Platform for identity consolidation and the MyFreedelity consumer portal for front-end customer engagement. Configuration included profile stitching and a personalized email summary capability, aligning profile, consent, and transaction attributes to enable customer-facing communications.
Freedelity cites a successful joint project with retail-solutions partners to connect Medi-Market Group retail systems to MyFreedelity and CustoCentrix capabilities, consolidating customer identities and transactional data across retail and CRM systems in Belgium. Operational scope focused on retail customer engagement and CRM workflows, with governance centered on a centralized consumer profile and consent-aware communication orchestration.
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Tag Management | CRM |
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2025 | 2025 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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