New York, 10001, NY,
United States
MediaBrix Technographics
MediaBrix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MediaBrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 MediaBrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MediaBrix has purchased the following applications: Microsoft Power BI for Analytics and BI in 2016, Intuit Mailchimp for Marketing Automation in 2017, Cloudflare CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MediaBrix is running and its propensity to invest more and deepen its relationship with Microsoft , Intuit , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MediaBrix revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MediaBrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MediaBrix Tech Stack and Enterprise Applications
MediaBrix Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2018 |
In 2016, MediaBrix implemented Microsoft Power BI for Analytics and BI to extend self service data visualization capabilities to its customer base. The deployment centered on delivering shared reports and interactive dashboards that customers could explore, reflecting the company objective that customers would be able to riff on any visualization provided and receive automated updates when content changed.
The Microsoft Power BI implementation emphasized centralized data models and published datasets supporting reusable report assets and interactive visualizations. Configuration work focused on report and dashboard design, role aware content distribution, and scheduled dataset refresh to surface large volumes of advertising and campaign data for ad operations and analytics teams.
Operational coverage targeted customer facing reporting and internal analytics functions, with governance established around a single source of curated report content and a content change workflow so updates propagate to all consumers. The approach centralized content management and version control for reports, enabling MediaBrix to modify visualizations centrally and ensure customers automatically received those updates as part of their ongoing analytics consumption.
Expected outcomes articulated by the company included broader self service access for customers and faster propagation of visualization changes, reinforcing Microsoft Power BI as the platform for interactive client reporting within MediaBrix.
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MediaBrix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, MediaBrix deployed Intuit Mailchimp for Marketing Automation on its public website. The deployment used Intuit Mailchimp to capture site subscriptions, host campaign templates, and execute email delivery workflows tied to marketing and customer engagement functions.
Deployment followed a cloud SaaS architecture, with Mailchimp-hosted lists and templates and website-embedded signup forms pushing subscriber data into Intuit Mailchimp. Operational scope focused on the marketing organization, centralizing audience segmentation, campaign scheduling, and automation rules for nurture and broadcast messaging. Governance emphasized list hygiene, consent capture through site forms, and template approval workflows to align email operations with brand and privacy controls.
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MediaBrix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, MediaBrix deployed Cloudflare CDN to deliver and secure its primary web property, Receptiv, in the United States. The deployment places Cloudflare CDN in the application delivery path as the Content Delivery Network layer for website asset caching, global edge delivery, and TLS termination for public-facing content, and the scope of the implementation is limited to the corporate web footprint.
The Cloudflare CDN implementation leverages standard CDN capabilities such as configurable caching rules, HTTP/2 and TLS termination, global points of presence routing, and edge-based request handling to reduce origin load. Configuration and governance were implemented through MediaBrix's web operations workflows, with CDN configuration managed alongside site release processes and DNS control retained by the company. Integrations are limited to the website hosting and DNS, and operational ownership resides with the web and platform teams.
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IT Decision Makers and Key Stakeholders at MediaBrix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Technology Officer | CXO | IT | |
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Executive Vice President, Business Operations | VP | Finance | |
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Director of Business Analysis | Director | Finance | |
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Apps Being Evaluated by MediaBrix Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||